Lead acquisition (Lead generation)

A Lead is generated when a prospect has become aware of a product or service and is prepared to leave contact information, to learn more, to register, to subscribe to the newsletter, or to receive a download, etc.

Lead acquisition can be increased by marketing measures and represents an important marketing instrument in the field of new customer acquisition.

Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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