Lead acquisition (Lead generation)

A Lead is generated when a prospect has become aware of a product or service and is prepared to leave contact information, to learn more, to register, to subscribe to the newsletter, or to receive a download, etc.

Lead acquisition can be increased by marketing measures and represents an important marketing instrument in the field of new customer acquisition.

Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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