Lead acquisition (lead generation)
A Lead is generated when a prospect has become aware of a product or service and is prepared to leave contact information, to learn more, to register, to subscribe to the newsletter, or to receive a download, etc.
Lead acquisition can be increased by marketing measures and represents an important marketing instrument in the field of new customer acquisition.
Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients
April 14, 2020
3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we'll tell you how to track SPAs so as to gather as much data as possible with the least amount of […]
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April 10, 2020
Should you run a DPIA for Google Analytics?
Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful […]
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Recent posts from Piwik PRO blog
- 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
- Should you run a DPIA for Google Analytics?
- How funnel reports can improve conversion rates and user experience
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- Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0