A Lead is generated when a prospect has become aware of a product or service and is prepared to leave contact information, to learn more, to register, to subscribe to the newsletter, or to receive a download, etc.
Lead acquisition can be increased by marketing measures and represents an important marketing instrument in the field of new customer acquisition.
Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients
By Peter Curac-Dahl in Data Privacy & Security
Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]
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By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR
This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]
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