Lead acquisition (lead generation)

Lead acquisition, also called lead generation, is a marketing process in which you attract site visitors who express their interest in your brand, company’s product and convert them into your customers. This process involves different marketing channels such as oranic search, email marketing, social media and many more.

A Lead is generated when a prospect has become aware of a product or service and is prepared to leave contact information, to learn more, subscribe to the newsletter, or download your ebook, etc.