Lead acquisition (lead generation)

Lead acquisition, also called lead generation, is a marketing process in which you attract site visitors who express their interest in your brand, company’s product and convert them into your customers. This process involves different marketing channels from organic search, email marketing, to social media, and many more.

A Lead is generated when a visitor has become aware of a product or service and is willing to share their contact information, learn more about your brand, subscribe to a newsletter, or download your ebook, etc.


  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…

  • EU hosting vs. EU sovereignty: Why the difference matters for privacy-first analytics

    As EU-US data transfer tensions continue to evolve, driven by legal uncertainties and heightened regulatory scrutiny, organizations are under increasing pressure to make informed decisions about where and how their analytics data is stored. The collapse of previous data transfer frameworks and the uncertain future of the current EU-U.S. Data Privacy Framework have made one…