This is a mechanism that provides users with an option to withdraw their Consent to receiving marketing information or using personal or non-personal data.
More about Opt-out mechanism on Piwik PRO help center and the blog:
Opt-out
-
Unlocking the potential of digital analytics in finance and banking
Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors.
-
How can server-side tracking help your business?
Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
Other definitions
Recent posts from Piwik PRO blog
- Unlocking the potential of digital analytics in finance and banking
- How can server-side tracking help your business?
- How to use raw data in web analytics
- Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset
- How do Google’s Enhanced Conversions and Meta’s Advanced Matching impact analytics
- The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics
- Cross-platform analytics: Deep dive into benefits for various businesses
- 25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven