Consent
A consent, in digital marketing, means the agreement of a data subject for the storage and processing of their personal data. Personal data is any information relating to an identified or identifiable natural person. Various bits of information that, if merged, could lead to identifying a particular person, constitute personal data.
Under the EU Data Protection Regulation (GDPR) organizations must obtain consent to collect and process such information.
More about consent on the Piwik PRO blog:
- CNIL’s consent exemption for Piwik PRO – What it means for you and the analytics data you collect
- The CJEU sheds more light on trackers and consent requirements
- 6 new privacy laws around the globe you should pay attention to
- How consent manager can help you obtain GDPR-compliant consents from your users
May 25, 2023
A review of HIPAA-compliant analytics platforms
Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients' needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]
Read more
May 24, 2023
DMA and DSA – how these new laws influence online business
Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users' fundamental rights are protected. They also establish a fair field […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
Recent posts from Piwik PRO blog
- A review of HIPAA-compliant analytics platforms
- DMA and DSA – how these new laws influence online business
- Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers
- Is session-based analytics dead? No. Here’s why.
- 8 customer data platform (CDP) use cases that will drive your business growth