Consent

A consent, in digital marketing, means the agreement of a data subject for the storage and processing of their personal data. Personal data is any information relating to an identified or identifiable natural person. Various bits of information that, if merged, could lead to identifying a particular person, constitute personal data.

Under the EU Data Protection Regulation (GDPR) organizations must obtain consent to collect and process such information.


The State of GDPR Consent
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A Practical Guide to Acquiring Consent in the Age of GDPR
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More about consent on the Piwik PRO blog:

March 24, 2021

Web analytics for governments part 3: Working with operational KPIs

This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of Deloitte Netherlands.From this […]

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March 16, 2021

How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as - and more importantly - the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs. However, […]

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