Consent
A consent, in digital marketing, means the agreement of a data subject for the storage and processing of their personal data. Personal data is any information relating to an identified or identifiable natural person. Various bits of information that, if merged, could lead to identifying a particular person, constitute personal data.
Under the EU Data Protection Regulation (GDPR) organizations must obtain consent to collect and process such information.
More about consent on the Piwik PRO blog:
July 22, 2021
6 ways analytics software collects data online – plus a comparison of 5 popular platforms
Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we'll discuss those different methods and the possibilities they provide. Additionally, we'll compare how these 5 platforms approach tracking: Piwik […]
Read more
July 20, 2021
Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government
Maciej Zawadziński: The private sector is often used as a benchmark in evaluating the online presence of government organizations. Public institutions work very differently than companies, so what is the point of doing that? Toon Vuursteen: I always advise public institutions not to take the private sector as an example too much. Of course, there […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- 6 ways analytics software collects data online – plus a comparison of 5 popular platforms
- Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government
- Piotr Banaszczyk: Privacy is the biggest force shaping the future of online advertising
- Data privacy laws in the United States and how they affect your business [UPDATED]
- Customer lifetime value: what it is and why it is important for your business [Updated]