Consent
A consent, in digital marketing, means the agreement of a data subject for the storage and processing of their personal data. Personal data is any information relating to an identified or identifiable natural person. Various bits of information that, if merged, could lead to identifying a particular person, constitute personal data.
Under the EU Data Protection Regulation (GDPR) organizations must obtain consent to collect and process such information.
More about consent on the Piwik PRO blog:
- CNIL’s consent exemption for Piwik PRO – What it means for you and the analytics data you collect
- The CJEU sheds more light on trackers and consent requirements
- 6 new privacy laws around the globe you should pay attention to
- How consent manager can help you obtain GDPR-compliant consents from your users
April 12, 2022
Customer journey analytics 101: what it is and why it's important for your business
Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.
Read more
March 21, 2022
Comparison of 6 free and paid mobile app analytics platforms
As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Customer journey analytics 101: what it is and why it’s important for your business
- Comparison of 6 free and paid mobile app analytics platforms
- Mobile analytics: A complete guide to optimizing the user journey inside your app
- How to use funnel reports to improve your website’s conversion rate
- How technology and privacy advances impact online marketing in 2022: An expert’s take