A consent, in digital marketing, means the agreement of a data subject for the storage and processing of their personal data. Personal data is any information relating to an identified or identifiable natural person. Various bits of information that, if merged, could lead to identifying a particular person, constitute personal data.

Under the EU Data Protection Regulation (GDPR) organizations must obtain consent to collect and process such information.

The State of GDPR Consent

A Practical Guide to Acquiring Consent in the Age of GDPR

Ultimate Guide to Piwik PRO Event Tracking

By Peter Curac-Dahl, Szymon Grzesiak in Analytics

Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]

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7 Steps to Measure and Boost Product Adoption with Analytics

By Karolina Matuszewska in Analytics

Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]

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