Back to all glossary articles

Consent

A consent, in digital marketing, means the agreement of a data subject for the storage and processing of their personal data. Personal data is any information relating to an identified or identifiable natural person. Various bits of information that, if merged, could lead to identifying a particular person, constitute personal data.

Under the EU Data Protection Regulation GDPR ) organizations must obtain consent to collect and process such information.

The State of GDPR Consent

Download

A Practical Guide to Acquiring Consent in the Age of GDPR

Download

More about consent on the Piwik PRO blog:

  • 25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven

    As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities.  Let’s dive into the third…

    Read more

  • Piwik PRO is HIPAA certified

    Piwik PRO is officially HIPAA certified!

    At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act)…

    Read more

Other definitions

Recent posts from Piwik PRO blog