Opt-in
Opt-in is a term related to data privacy. It means a permission given to marketers or data to use the information about the user or perform other marketing activities.
Opt-in is a legal marketing approach when a marketer asks for users’ permission in order to send them promotional content. Opt-in can be full or partial, which means the user can agree to all or just some marketing activities.
Under GDPR, companies are required to ask for consent for sending any advertising messages unless they are processing personal data on the basis of legitimate interest.
Here’s an example of an opt-in placed on the Piwik PRO website – an additional checkbox in a download form:
More about opt-in on Piwik PRO blog:
March 9, 2023
PHI and PII: How they impact HIPAA compliance and your marketing strategy
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]
Read more
March 3, 2023
Data flow in an analytics platform: How to set up your data collection and analysis process
Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]
Read moreOther definitions
Recent posts from Piwik PRO blog
- PHI and PII: How they impact HIPAA compliance and your marketing strategy
- Data flow in an analytics platform: How to set up your data collection and analysis process
- Google Analytics might soon be banned in Norway
- Is Google Analytics HIPAA-compliant?
- How to choose a security-compliant analytics platform