Opt-in is a term related to data privacy. It means a permission given to marketers (or data to use the information about the user or perform other marketing activities.

Opt-in is a legal marketing approach when a marketer asks for users’ permission in order to send them promotional content. Opt-in can be full or partial, which means the user can agree to all or just some marketing activities.

Under GDPR, companies are required to ask for consent for sending any advertising messages unless they are processing personal data on the basis of legitimate interest.

Here’s a sample opt-in placed on the Piwik PRO website – an additional checkbox in a Whitepaper download form:

Improve Consumer Experience in Healthcare with Analytics and Personalization: 3 Powerful Use Cases

By Karolina Lubowicka, Karolina Matuszewska in Healthcare

We believe that successfully enhancing patients' digital journey depends on understanding their preferences. That’s why it's crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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