Opt-In

Opt-in is a term related to data privacy. It means a permission given to marketers (or data to use the information about the user or perform other marketing activities.

Opt-in is a legal marketing approach when a marketer asks for users’ permission in order to send them promotional content. Opt-in can be full or partial, which means the user can agree to all or just some marketing activities.

Under GDPR, companies are required to ask for consent for sending any advertising messages unless they are processing personal data on the basis of legitimate interest.

Here’s a sample opt-in placed on the Piwik PRO website – an additional checkbox in a Whitepaper download form:

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By Szymon Grzesiak, Peter Curac-Dahl in Data Management, Tag Manager

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

By Karolina Lubowicka in Analytics, Comparisons

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We're now two separate organizations, each with its own plans and […]

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