Opt-in
Opt-in is a term related to data privacy. It means a permission given to marketers or data to use the information about the user or perform other marketing activities.
Opt-in is a legal marketing approach when a marketer asks for users’ permission in order to send them promotional content. Opt-in can be full or partial, which means the user can agree to all or just some marketing activities.
Under GDPR, companies are required to ask for consent for sending any advertising messages unless they are processing personal data on the basis of legitimate interest.
Here’s an example of an opt-in placed on the Piwik PRO website – an additional checkbox in a download form:
More about opt-in on Piwik PRO blog:
November 24, 2022
How to migrate to a new analytics platform: The ultimate guide
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]
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70-point comparison of 7 tag managers
Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]
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