Organic traffic

All visits from search engines like Google, Bing, DuckDuckGo, Yandex, Baidu, and Yahoo! That are not from paid results but rather come from organic ones are counted as organic traffic.

Depending on the business and website topic this is often the most valuable traffic, because it is highly targeted – users are looking for something that you are potentially providing.

Search engine optimization (SEO) is a closely related term – it is based on driving organic traffic.