Organic Traffic

All visits from search engines like Google, Bing, DuckDuckGo, Yandex, Baidu, and Yahoo! That are not from paid results but rather come from organic ones are counted as organic traffic.

Depending on the business and website topic this is often the most valuable traffic, because it is highly targeted – users are looking for something that you are potentially providing.

Search Engine Optimization (SEO) is a closely related term – it is based on driving organic traffic.

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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