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A touchpoint is every single moment and place where a user comes in contact with a brand, a company or product.
There are controllable touchpoints, like:
And there are non or indirectly controllable touchpoints such as blog articles and review portals.
Organizations in regulated industries face a persistent challenge: they need sophisticated analytics and personalization to stay competitive, but must also meet strict requirements around data protection and user consent. For teams using enterprise digital experience platforms, this often means choosing between powerful marketing tools or compliance-first approaches. We’ve been working to solve this through our…
You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.
