Tag management / Tag Manager

Tag Management is a system used in online marketing for the automated processing and exchange of marketing tags. A Tag Manager can be used to install tracking codes or Conversion pixels on websites and mobile apps without having to directly edit the source code. This allows user tracking to be implemented with minimum involvement of the IT department.

Free Comparison of 6 Enterprise-Ready Tag Management Systems

More about Tag Manager on Piwik PRO Blog:

How Cookie Consent Manager and Tag Manager Work Together For Your GDPR Compliance

A Quick Course in Tag Manager’s Usefulness

4 Reasons To Consider An On-Premises Tag Manager