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Tag management is a system used in online marketing to automate the process of creating, setting up and running tags.
A tag manager can be used to install tracking codes or Conversion pixels on websites and mobile apps without having to directly edit the source code. This allows user tracking to be implemented with minimum involvement of the IT department.
Comparison of 6 tag managers – 70 factors from tag types to privacy
More about tag manager on Piwik PRO blog:
Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors.
Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
