Tag Management / Tag Manager

Tag Management is a system used in online marketing for the automated processing and exchange of marketing tags. A Tag Manager can be used to install tracking codes or Conversion pixels on websites and mobile apps without having to directly edit the source code. This allows user tracking to be implemented with minimum involvement of the IT department.

Free Comparison of 6 Enterprise-Ready Tag Management Systems

More about Tag Manager on Piwik PRO Blog:

How Cookie Consent Manager and Tag Manager Work Together For Your GDPR Compliance

A Quick Course in Tag Manager’s Usefulness

4 Reasons To Consider An On-Premises Tag Manager

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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