Tag management / tag manager

Tag management is a system used in online marketing to automate the process of creating, setting up and running tags.

A tag manager can be used to install tracking codes or Conversion pixels on websites and mobile apps without having to directly edit the source code. This allows user tracking to be implemented with minimum involvement of the IT department.

Comparison of 6 tag managers – 70 factors from tag types to privacy

More about tag manager on Piwik PRO blog: