Tag Management / Tag Manager

Tag Management is a system used in online marketing for the automated processing and exchange of marketing tags. A Tag Manager can be used to install tracking codes or Conversion pixels on websites and mobile apps without having to directly edit the source code. This allows user tracking to be implemented with minimum involvement of the IT department.


Free Comparison of 6 Enterprise-Ready Tag Management Systems
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More about Tag Manager on Piwik PRO Blog:

How Cookie Consent Manager and Tag Manager Work Together For Your GDPR Compliance

A Quick Course in Tag Manager’s Usefulness

4 Reasons To Consider An On-Premises Tag Manager

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

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