Traffic analytics
Traffic analytics is a method of collecting data about your website’s visitors and their behavior. It is crucial to build effective sales and marketing strategies.
This metric can tell you what content performs best, how much traffic your website gets over a specific time, how high your bounce rate is, or how long visitors stay on your website and if they return.
All this information gives you insights on how to improve conversions. You can also leverage what content resonates with visitors, which marketing campaigns are most successful, or what drives visitors off your website.
September 22, 2023
Is Adobe Analytics HIPAA-compliant?
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]
Read more
September 19, 2023
What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR).Over the years, the UK Government saw a need for new rules regulating […]
Read moreOther definitions
Recent posts from Piwik PRO blog
- Is Adobe Analytics HIPAA-compliant?
- What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
- Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
- Privacy compliance in ecommerce – a comprehensive guide
- Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms