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Traffic analytics

Traffic analytics is a method of collecting data about your website’s visitors and their behavior. It is crucial to build effective sales and marketing strategies.

This metric can tell you what content performs best, how much traffic your website gets over a specific time, how high your bounce rate is, or how long visitors stay on your website and if they return.

All this information gives you insights on how to improve conversions. You can also leverage what content resonates with visitors, which marketing campaigns are most successful, or what drives visitors off your website.

  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

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  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

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