Third-Party Cookie

Third-party Cookies do not come from the actively visited website itself, but are generated by third parties advertising on the website. The data collected by advertisers is not personally identifiable per se, but may provide information about user demographic, browser version, device, etc. and may be linked to personal information through click path tracking.

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More about Third-Party Cookie and Data on Piwik PRO Blog:

First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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