A touchpoint is every single moment and place where a user comes in contact with a brand, a company or product.
There are controllable touchpoints, like:
and there are non or indirectly controllable touchpoints such as blog articles and review portals.
By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices
Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]
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By Karolina Matuszewska in News & Releases
A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]
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