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Landing page

Landing pages, also called “lead capture pages”, are web pages designed with a Conversion goal in mind. On those pages you provide a visitor with an offer, for instance an ebook or any other source that brings value to the visitor, in exchange for information about the visitor.

Landing pages can be optimized for a campaign or search for a target audience and may, for instance, include special offers. It’s good practice to strip the page down and focus the visitor’s attention on the desired action such as form submission.

Readon more on landing pages on the Piwik PRO blog:

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  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

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