Conversion
Conversion is the successful completion of a desired action. This action can be defined as clicking on an advertising banner, completing a purchase, a download or registration for a newsletter.
We distinguish two types of conversions:
- Macro conversions – primary goals of a website
Examples: filling out the contact form, purchase - Micro conversions – steps or milestones that help you reach the end goal
Examples: newsletter signups, whitepaper downloads, contact page views
More about conversions on Piwik PRO blog:
February 1, 2023
Meta's ad practices ruled illegal under GDPR: key facts and implications of the decision
The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU's general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta's legal argument […]
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January 31, 2023
What is data activation and how does it fit into your data analytics stack
Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
Recent posts from Piwik PRO blog
- Meta’s ad practices ruled illegal under GDPR: key facts and implications of the decision
- What is data activation and how does it fit into your data analytics stack
- TTDSG – how to make sure your analytics complies with the German law
- Valuable data collection in a privacy-first world – the experts’ take on marketing technology for 2023
- Privacy compliance in 2023 – the experts’ take on marketing and data protection