Conversion

Conversion is the successful completion of a desired action. This action can be defined as clicking on an advertising banner, completing a purchase, a download or registration for a newsletter.

We distinguish two types of conversions:

  • Macro conversions – primary goals of a website
    Examples: filling out the contact form, purchase
  • Micro conversions – steps or milestones that help you reach the end goal
    Examples: newsletter signups, whitepaper downloads, contact page views

More about conversions on Piwik PRO blog:

January 8, 2021

SharePoint analytics vendors comparison

Organizations that use an intranet platform such as SharePoint see the thousands of ways their employees work and interact online. Collecting and analyzing data about those actions requires more effort though. It requires a dedicated SharePoint analytics platform.If you're still deciding whether to invest in a dedicated SharePoint analytics platform, skip to the last section […]

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January 5, 2021

Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it ensures higher privacy standards than Google Analytics. Matomo doesn’t share user data with advertising systems. On-premises hosting lets you keep data in virtually any location on the globe. All this helps you comply with strict data protection laws and your internal policies. The platform also allows you to get a […]

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Other definitions

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