Conversion
Conversion is the successful completion of a desired action. This action can be defined as clicking on an advertising banner, completing a purchase, a download or registration for a newsletter.
We distinguish two types of conversions:
- Macro conversions – primary goals of a website
Examples: filling out the contact form, purchase - Micro conversions – steps or milestones that help you reach the end goal
Examples: newsletter signups, whitepaper downloads, contact page views
More about conversions on Piwik PRO blog:
October 2, 2023
HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney.Healthcare organizations deal with tons of sensitive information concerning people's health. It needs to be handled with proper […]
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September 22, 2023
Is Adobe Analytics HIPAA-compliant?
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]
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- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
- Cart abandonment rate
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer retention rate
- Churn rate
Recent posts from Piwik PRO blog
- HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
- Is Adobe Analytics HIPAA-compliant?
- What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
- Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
- Privacy compliance in ecommerce – a comprehensive guide