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Conversion

Conversion is the successful completion of a desired action. This action can be defined as clicking on an advertising banner, completing a purchase, a download or registration for a newsletter.

We distinguish two types of conversions:

  • Macro conversions – primary goals of a website
    Examples: filling out the contact form, purchase
  • Micro conversions – steps or milestones that help you reach the end goal
    Examples: newsletter signups, whitepaper downloads, contact page views

More about conversions on Piwik PRO blog:

  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…

  • EU hosting vs. EU sovereignty: Why the difference matters for privacy-first analytics

    As EU-US data transfer tensions continue to evolve, driven by legal uncertainties and heightened regulatory scrutiny, organizations are under increasing pressure to make informed decisions about where and how their analytics data is stored. The collapse of previous data transfer frameworks and the uncertain future of the current EU-U.S. Data Privacy Framework have made one…

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