Conversion
Conversion is the successful completion of a desired action. This action can be defined as clicking on an advertising banner, completing a purchase, a download or registration for a newsletter.
We distinguish two types of conversions:
- Macro conversions – primary goals of a website
Examples: filling out the contact form, purchase - Micro conversions – steps or milestones that help you reach the end goal
Examples: newsletter signups, whitepaper downloads, contact page views
More about conversions on Piwik PRO blog:
September 29, 2022
Piwik PRO meets the SOC 2 standard
We are proud to announce that, after a year of hard work, Piwik PRO Analytics Suite is now SOC 2 type II-certified.External auditors have confirmed that Piwik PRO Analytics Suite services delivered from Microsoft Azure fulfill the commitments and system requirements based on the trust principle of security. Piwik PRO Analytics Suite’s framework of controls examined […]
Read more
September 22, 2022
Denmark's data protection authority says Google Analytics is illegal under GDPR
In recent months, we’ve seen a domino effect of decisions by European data protection authorities (DPA) concerning Google Analytics (GA). On January 12, 2022, the Austrian DSB released its ruling in the case of an unnamed German web publisher. The regulator stated that working with Google Analytics to collect data on EU residents is unlawful under […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
Recent posts from Piwik PRO blog
- Piwik PRO meets the SOC 2 standard
- Denmark’s data protection authority says Google Analytics is illegal under GDPR
- CCPA & CPRA: 5 actionable steps marketers should follow to comply with the Californian laws
- PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]
- Why you should perform a mid-year digital marketing review