Conversion is the successful completion of a desired action. This action can be defined as clicking on an advertising banner, completing a purchase, a download or registration for a newsletter.
We distinguish two types of conversions:
- Macro conversions – primary goals of a website
Examples: filling out the contact form, purchase
- Micro conversions – steps or milestones that help you reach the end goal
Examples: newsletter signups, whitepaper downloads, contact page views
More about Conversions on Piwik PRO Blog: