Collect, analyze and activate your web & app data with ease

A flexible analytics suite for marketers and analysts that lets you respect user privacy every step of the way

Get a custom demo

Use the free Core plan

Modern analytics made simple

Use a product ready to meet the needs of all your teams thanks to an intuitive interface, built-in and custom reporting, real-time dashboards, a high-performing backend and access to raw data.

Freedom to connect and integrate your data

Break free from vendor lock-in. With Piwik PRO Analytics Suite, you truly control your analytics data and decide how to use it, where to send it and what tools to share it with.

Privacy compliance with the tick of a box

Make your data collection compliant from the start with predefined settings for GDPR, HIPAA, TTDSG/TDDDG and more. Get the full customer journey thanks to our privacy features, such as data anonymization.

We make sure our users know the platform and feel comfortable using it, with every pricing plan. See what kind of training and support you can count on with Piwik PRO Core and Enterprise.

What you can do with Piwik PRO

Reliable data at scale

Get complete and accurate data thanks to: unsampled and raw data, full data control, dedicated technical support and more. Use Tag Manager for more flexibility and Consent Manager for more control over data privacy.

Complete user experience data

Track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns, and more. Keep your users’ data safe with a complete set of privacy and security features.

More control, less effort

Quickly create, test and deploy tags from customizable templates. Coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.

Boost sales, adoption, and acquisition with the right data

Understand who your customers are and how they interact with you across channels. Act on these insights to provide a personalized customer experience and optimize your campaigns. Respect user privacy every step of the way.

Meet your analytics & privacy needs

Get more data from more sources thanks to Piwik PRO’s flexible data privacy capabilities. Comply with regulations all over the world, such as GDPR in the EU, LGPD in Brazil and CCPA in the US.

What our customers say

Rochester Regional Health boosts its campaign and content performance with privacy-compliant insights gathered with Piwik PRO.

“Piwik PRO lived up to our expectations. It is a great product, and I appreciate using it. It allows us to continue tracking the analytics in a privacy-friendly and familiar way, which was one of the factors that led us to choose this platform.”

Tyler Pierce

Manager, Digital Engagement at Rochester Regional Health

DKMS, an international non-profit organization, optimizes online campaigns and donor registration funnels with GDPR-compliant analytics.

“The general feel of the platform quickly convinced us to use Piwik PRO. After some demo sessions, we got really comfortable with the platform. It was similar to what we’ve known from Google Analytics and, as we looked deeper, we discovered everything we were looking for – in-depth UTM tracking, an easy-to-use Tag Manager, Consent Manager, and all the types of reports we needed. We knew we would be able to introduce Piwik PRO in all our entities without any big issues.”

Kay Beutling

Digital Project Manager at DKMS

The ecommerce advertising platform Shopping24 optimizes its website’s performance with Piwik PRO.

“One of the strengths of Piwik PRO is the complete package of Analytics, Tag Manager, and Consent Manager. It’s so easy to work with. The standard reports provide excellent insight into the website’s performance, and we plan to dive even deeper into custom reports soon. The second strength is speed. Before Piwik PRO, I often had to wait longer when working with Analytics.”

Nicolas Haase

Web Development at Shopping24 Commerce Network

ICTRecht, a legal firm based in the Netherlands and Belgium, finds a privacy-focused analytics partner and valuable marketing insights in Piwik PRO.

“Piwik PRO’s helped us ensure GDPR compliance of our marketing setup. Their guidance and assistance in removing insecure third-party integrations was crucial. With their help, we confidently navigated the complexities, ensuring every aspect met privacy standards.”

Emke De Vries

Online Marketer at ICTRecht

Greiner AG uses Piwik PRO Analytics to see important details of how employees use the intranet, details they couldn’t get with built-in analytics.

“Thanks to Piwik PRO Intranet Analytics we can manage our internal content more effectively and find areas that need improvement. It helps us identify the most engaged employees, so we can make the most of their potential and show appropriate recognition for their actions. We’re very satisfied with the product and our cooperation with Piwik PRO.“

Philipp Kirchmeir

IT Application Consultant at Greiner AG

SVC, operator of an electronic administration platform for the Austrian social security system, achieved a 12.8% increase in service quality with data-based optimization of the user experience.

“Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything“.

Gerold Brauchart

ESV Project Management at SVC

Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

June 3, 2026

What is PII, non-PII, and personal data? [UPDATED]

Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
May 29, 2026

What is first-party data and how does it benefit your marketing strategy [Updated]

First-party data is information a company collects directly from its customers through owned channels like websites, apps, transactions, and customer interactions. Unlike third-party data purchased from external sources, first-party data comes straight from your audience, making it more accurate, privacy-compliant, and valuable for personalized marketing. According to Acquia’s 2024 CX Trends Report, 93% of marketers…
May 25, 2026

Digital marketing analytics: The beginner’s guide to data-driven marketing success [Updated]

Digital marketing analytics is the practice of gathering, analyzing, and interpreting data from digital channels like websites, social media, email campaigns, and paid advertising to make informed marketing decisions and improve performance. By tracking key metrics across these channels, marketers can understand customer behavior, optimize campaigns in real-time, and demonstrate clear ROI. As markets become…

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Use the free Core plan