Analytics for product teams

Make data-backed decisions to improve your digital products

Analyze user experience in post-login areas of your web and mobile apps with full respect for privacy and security

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Post-login area tracking

Analyze secure member areas

Track user behaviour in areas of your web and mobile applications that – due to security and privacy reasons – are impossible to reach with regular analytics.

Deliver better digital products

Improve user flow, product performance and revenue by making informed improvements to your apps.

Give your team valuable insights

Empower product managers with data to make the right choices in shaping the product roadmap, prioritizing features and fixing issues.

Product Analytics - Dashboards

“Because our software ensures the highest level of data security and privacy, our customers can use it to analyze user behavior in post-login and restricted areas of their digital products. As a result, they gain a complete picture of the customer journey and more insights into the usability of their applications.”

Kuba Bomba
Head of Product at Piwik PRO
Learn how other companies use data from secure member areas to analyze the entire user journey and create the best audiences for on-site retargeting campaigns.

Security

Use a solution designed for the most demanding industries

Take advantage of a platform trusted by organizations from the healthcare, finance, telcom, government and insurance sectors.

Comply with the strictest security standards

Employ product analytics that lives up to the requirements of HIPAA and EBA guidance for the use of cloud service providers by financial institutions.

Have full control over your data

Keep 100% data ownership. Decide who has access to your data, where you store it and what security measures you apply to it.

Get safe data storage

Choose between on-premise hosting, private cloud or our SOC 2-compliant servers located in Germany, the Netherlands and the United States.

Complete dataset

Capture every user interaction

Track every click, scroll, download, video view and form fill-in. Easily set all the desired events thanks to the built-in integration with Tag Manager.

Combine behavioral & product data

Connect in-app behavioral data with information from marketing campaigns, contact forms and CRM. See how different channels contribute to increasing customer lifetime value.

Create detailed user profiles

Evaluate the data integrated into complete user profiles. Follow individual journeys and measure your product’s usability for different user roles and segments.

Product analytics vendor comparison

Compare over 30 differences between Piwik PRO, Mixpanel, Amplitude, Heap and Kissmetrics.

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Product marketing

Boost acquisition

Apply the data from marketing campaigns combined with in-app behavioral data to see which channels bring the most valuable customers.

Increase product adoption

Measure and improve product efficiency. Find where people are getting stuck in your onboarding funnel and spot aha! moments that make them stick with your app.

Turn prospects into loyal customers

Discover characteristics shared by your most engaged users. Analyze which product elements and marketing activities increase upsells and decrease churn.

Make your work easier with a robust set of tools

Run personalized, behavior-triggered pop-ups, messages and in-app remarketing campaigns for each stage of the customer journey.

User experience

Optimize speed & performance

Test and increase the speed of your product with detailed reports on performance indicators for different devices, browsers and locations.

Find errors & product pain points

Dig into reports to easily spot which areas of your product generate errors or provide poor UX.

Optimize user flow

Get a closer look at user flow to remove bottlenecks and help your users achieve their goals.

Prioritize your development backlog

Employ analytics insights to determine which tasks will have the biggest impact on product effectiveness and plan work for your dev teams accordingly.

Flexible reports & dashboards

Ease of use

Draw meaningful conclusions from reports and dashboards created with a simple drag-and-drop editor.

Advanced reporting capabilities

Build your own reports and dashboards in seconds using over 100 dimensions, metrics and filters.

Integration with BI tools

Get even greater flexibility by integrating Piwik PRO with your favorite data visualization tools.


Made for enterprises

Permissions and SSO user groups

Assign granular permission levels to different user groups and roles. Apply SSO standards to simplify the process of authentication and authorization.

Data export and APIs

Fuel up other parts of your stack or data warehouse with analytics data using our powerful API or raw data export.

Collaboration & sharing capabilities

Adjust your reports and dashboards to the needs of different product teams and stakeholders, and share them within your company – easily and safely.

Cost-efficient solution

Use a class-leading platform that’s more attractively priced than comparable solutions.

Dedicated customizations

Our professional services team will adapt the platform to your requirements through custom integration and development.

Support & professional services

Whenever questions come up, you can review our vast help center library, reach out to your dedicated customer success manager or contact our technical experts.

“We need information about the way in which customers work and interact with our product. With the data collected from Piwik PRO, we can optimize our product to meet customer requirements and effectively allocate our development resources.”

Dr. Bartosch Belkius
Vice President Analytics at TecAlliance GmbH

Learn more about the benefits of product analytics

We’ll be happy to answer all your questions!

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