Build highly accurate profiles of your customers
- Build advanced user profiles from first-party data sources including your company’s CRM, e-commerce transactional system, offline sources, web analytics and app analytics data to research user behavior patterns on the most granular level in full compliance with GDPR and other privacy regulations to get a fullest picture of how to reach your audience with adequate content.
Precisely map the customer journey
- Take advantage of cross-device attribution to capture customer touch points between different devices to understand the role of each channel and to learn essential information about the impact of each one.
- Build a holistic view of the customer journey and maintain customer engagement across different devices.
Activate your data through Google AdWords and Facebook Ads
- Expand your audiences with AdWords and Facebook lookalike audiences.
- Create personalized retargeting campaigns for users who abandoned conversion funnels or shopping carts, increasing the number of touchpoints in the customer journey.
- Use your lookalike audiences for even more advanced retargeting campaigns.
Enrich user information with data collected from forms
- Configure form tracking to automatically collect data from all the forms on your website, excluding specific fields or forms that are require sensitive data or that you don’t want to store.
- Use data from forms, as well as behavioral data from web analytics, CRMs, transactional systems, offline sources, and GDPR consent data to enrich your user information.
We needed a robust analytics tool to be able to track how each element performs, what the overall impact of the Sleeknote tool is, how it affects an e-commerce shop, and so on. That’s where Piwik PRO came in. We have millions of sessions each month, so we had to make sure that the setup could handle that kind of load… I would most surely recommend Piwik PRO to others, not only to use it as an extension for a SaaS product, but also as a replacement for Google Analytics on a regular website, as its reporting is more extensive.
CTO & CO-FOUNDER, SLEEKNOTE
Explore the Features of Piwik PRO Customer Data Platform
Create a Single Customer View
Automatically combine collected data to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Create a single customer view by integrating data across web analytics and other data sources, including your company’s CRM, e-commerce transactional system, offline sources and app analytics data. Use the collected data to map the customer journey on the most granular level.
Create custom audiences
Create custom audiences based on attributes and data to get detailed information and make informed marketing decisions. Go beyond segments based on web analytics data and use attributes from your CRMs, attributes from offline data sources or build audiences that fit attributes of Facebook, AdWords or any other platform you use like.
Enrich profiles & audiences
Get a full picture on your consumers by enriching your profiles & audiences. Combine your data on customers with CRM, CSV and offline data. Use data from any e-commerce system, offline data silos or pull data straight from online lead capture forms. Use your enriched profiles and audiences for more advanced retargeting and data-driven marketing campaigns.