How Piwik PRO Customer Data Platform works
Integrate data from anywhere
Webhooks & product integration
Easily import data from your CRM, ecommerce platform, data warehouse and other tools using incoming webhooks and automation tools.
Onboard sensitive information and have full control over how it’s stored and used. Add an extra layer of privacy by replacing identifiable data with custom scoring values.
Native integration with Analytics and Tag Manager
Get access to a steady stream of valuable user data thanks to built-in integration with web and app Analytics and Tag Manager.
Create detailed user profiles and audiences
Get a glimpse into a single customer view
Connect visitor data scattered across channels and touchpoints into unified customer profiles. Gain a detailed overview of user characteristics and interactions with your brand.
Discover & build audiences that convert
Get full flexibility in how you define audiences. Segment your clients and visitors based on any conditions, including demographic and behavioral data.
Personalize user profiles with custom attributes
Your business is unique, and so are your customers. Enrich their profiles with details about their buying history, personas that represent them, support tickets they’ve created and more.
Put your data into action
Send selected attributes to thousands of destinations through webhooks and automation tools – CRM, ad platforms, email marketing tools, internal communication channels and more.
Create your activations through templates and an intuitive editor, without involving tech teams. Define more advanced integrations if your use case demands it.
Trigger tags for remarketing ads, A/B testing, on-site retargeting, personalization and other tools in real-time, with a natively integrated tag management system.
Respect user privacy
Choose where you want to keep clients’ data – on-prem, in one of 60+ locations of private cloud or secure public cloud in Germany, the Netherlands, Sweden, the US or Hong Kong.
Data governance & transparency
Control the quality and granularity of customer data with detailed import and activation logs. Respect consent given by users thanks to built-in integration with Piwik PRO Consent Manager.
Use a Customer Data Platform that helps you respect users’ right to privacy. Meet the demands of GDPR, TTDSG, CPPA, CPRA, LGDP and other privacy laws worldwide.
Professional services & customer care
From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.Read more