Build highly accurate profiles of your customers
Build advanced user profiles from first-party data sources: CRM, e-commerce transactional system, offline sources, web analytics and app analytics. Research user behavior patterns on the most granular level in full compliance with GDPR and other privacy regulations. Get a complete picture of how to reach your audience with targeted content.
Precisely map the customer journey
Take advantage of cross-device attribution to understand customer behavior across different touchpoints. Understand the role of each channel and the impact it has on your marketing efforts. Build a holistic view of the customer journey and maintain customer engagement across different devices.
Activate your data through Google AdWords and Facebook Ads
Expand your audiences with AdWords and Facebook lookalike audiences. Create personalized retargeting campaigns for users who abandoned conversion funnels or shopping carts, increasing the number of touchpoints in the customer journey. Use your lookalike audiences for even more advanced retargeting campaigns.
Enrich user information with data collected from forms
Configure form tracking to automatically collect data from all the forms on your website, excluding sensitive data that you don’t want to store. Use data from forms to enrich your user information in combination with behavioral data from web analytics, CRMs, transactional systems, offline sources and GDPR consent data.
What our clients say about us:
We needed a robust analytics tool to be able to track how each element performs, what the overall impact of the Sleeknote tool is, how it affects an e-commerce shop, and so on. That’s where Piwik PRO came in. We have millions of sessions each month, so we had to make sure that the setup could handle that kind of load… I would most surely recommend Piwik PRO to others, not only to use it as an extension for a SaaS product, but also as a replacement for Google Analytics on a regular website, as its reporting is more extensive.
CTO & Co-Founder, Sleeknote
Explore the Features of Piwik PRO Customer Data Platform
Import offline Data
Easily import data from sources not directly integrated with your web analytics setup such as from a CRM, e-commerce platform, or brick and mortar transactional system.
Support your sales team and customer support
Create custom audiences and segments using all accessible first-party data. Build single customer profiles and use data from web and app analytics during phone calls to improve customer support and sales team effectiveness.
Host Piwik PRO on-premises or in the cloud:
Host Piwik PRO Customer Data Platform on your own infrastructure, in a dedicated private cloud, or take advantage of Piwik PRO Cloud services (with secure servers located in the US and Germany). Regardless of the solution you choose, you won’t compromise data security or privacy obligations. You’ll remain the sole owner of your data.