How Piwik PRO Customer Data Platform works
Integrate data from anywhere
Webhooks & product integration
Easily ingest data from your CRM, ecommerce platform, data warehouse and other tools using incoming webhooks and automation tools. Import data and create custom attributes directly in the UI or via the API.
Data enrichment
Enrich customer profiles with information from external sources and better understand their preferences and behaviors. Update profiles in real-time to ensure the accuracy of your data.
Native integration with Analytics and Tag Manager
Get access to a steady stream of valuable user data thanks to built-in integration with web and app Analytics and Tag Manager.
Create detailed user profiles
Get a glimpse into a single customer view
Connect visitor data scattered across channels and touchpoints into unified customer profiles. Gain a detailed overview of user characteristics and interactions with your brand.
Benefit from seamless profile creation
Integrate our CDP with your existing data collection strategy to generate detailed profiles with one click. Populate customer profiles with over 80 attributes from your analytics data.
Personalize user profiles with custom attributes
Your business is unique, and so are your customers. Enrich their profiles with details about their buying history, personas that represent them, support tickets they’ve created and more.
Define custom audiences
Discover & build audiences that convert
Get full flexibility in how you define audiences. Using Analytics, identify trends in user behavior and characteristics to create audiences that you can target with specific campaigns, content or messaging.
Create audiences based on user attributes
Group your clients and visitors matching specific traits. Apply conditions connected to acquisition channels, technology used, demographics, custom attributes collected in analytics, and more.
Create behavioral audiences
Segment your clients and visitors based on interactions with your website or app. Use conditions related to visited pages or campaigns, user flows on your site or app, amounts spent, purchases and other activity.
Activate your data
Countless integrations
Send selected attributes to thousands of destinations through webhooks and automation tools – CRM, ad platforms, email marketing tools, internal communication channels and more.
Google Ads integration
Use audiences created in the CDP to reach and re-engage users with personalized and relevant Google Ads campaigns. Automate conversion import and optimize your return on ad spend.
Tag Manager
Trigger tags for remarketing ads, A/B testing, on-site retargeting, personalization and other tools in real-time, with a natively integrated tag management system.
Make your data actionable
Reach users at the right time
Activate data to personalize the customer experience, develop targeted marketing campaigns, optimize remarketing spending and re-engage inactive users.
Boost sales and retention
Use your data to identify cross-sell and upsell opportunities, convert freemium users into customers, prevent churn and identify high-value customers.
Improve customer support processes
Turn data into action to resolve customer issues quicker, facilitate feedback collection, recommend new products, and provide appropriate guidance on using them.
1000+ destinations
Respect user privacy
Privacy compliance
Use a CDP that helps you respect users’ right to privacy. Store your data in public or private cloud, including EU-owned data centers. Meet the demands of GDPR, TTDSG/TDDDG, PIPEDA, CCPA, LGDP and other privacy laws worldwide.
Data governance & transparency
Control the quality and granularity of customer data with detailed import and activation logs. Respect consent given by users thanks to built-in integration with Piwik PRO Consent Manager.
Sensitive data
Onboard sensitive information and have full control over how it’s stored and used. Replace identifiable data with custom scoring values to add an extra layer of privacy.
Professional services & customer care
From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.
Read moreResources on the Customer Data Platform
Check out our blog posts below to better understand different aspects of customer data platforms, how they work and ways that modern companies can benefit from them. Learn how your business can use a CDP to integrate, segment, and activate customer data strategically.
May 12, 2023
8 customer data platform (CDP) use cases that will drive your business growth
Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources and […]
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February 21, 2024
Customer Data Platform: Generate meaningful insights with customer data activation and import
A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible competitive advantage. There is no place for limited data access and integration. With […]
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March 3, 2023
Data flow in an analytics platform: How to set up your data collection and analysis process
Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]
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