More insights to drive customer acquisition and retention

Create complete customer profiles and segment your data into audiences. Activate them to provide a personalized experience and run effective campaigns across channels. Keep your clients’ data safe with a privacy-first Customer Data Platform.

Easy data import

Connect siloed data sources into clear records that map all user traits and behaviors. No coding is required.

Behavioral segmentation

Trigger audiences based on any conditions, including real-time customer interactions.

Data activation

Personalize customer experience across channels to reach the right people at the right time.

How Piwik PRO Customer Data Platform works

Integrate data from anywhere

Webhooks & product integration

Easily import data from your CRM, ecommerce platform, data warehouse and other tools using incoming webhooks and automation tools.

Sensitive data

Onboard sensitive information and have full control over how it’s stored and used. Add an extra layer of privacy by replacing identifiable data with custom scoring values.

Native integration with Analytics and Tag Manager

Get access to a steady stream of valuable user data thanks to built-in integration with web and app Analytics and Tag Manager.

Find out which platforms integrate with Piwik PRO Customer Data Platform.

Create detailed user profiles and audiences

Get a glimpse into a single customer view

Connect visitor data scattered across channels and touchpoints into unified customer profiles. Gain a detailed overview of user characteristics and interactions with your brand.

Discover & build audiences that convert

Get full flexibility in how you define audiences. Segment your clients and visitors based on any conditions, including demographic and behavioral data.

Personalize user profiles with custom attributes

Your business is unique, and so are your customers. Enrich their profiles with details about their buying history, personas that represent them, support tickets they’ve created and more.

Put your data into action

Countless integrations

Send selected attributes to thousands of destinations through webhooks and automation tools – CRM, ad platforms, email marketing tools, internal communication channels and more.

Custom connectors

Create your activations through templates and an intuitive editor, without involving tech teams. Define more advanced integrations if your use case demands it.

Tag Manager

Trigger tags for remarketing ads, A/B testing, on-site retargeting, personalization and other tools in real-time, with a natively integrated tag management system.

1000+ destinations

Respect user privacy

Safe hosting

Keep clients’ data in one of 60+ locations of private cloud (dedicated database or dedicated hardware), or public cloud (SE, DE, NL, FR, US, HK).

Data governance & transparency

Control the quality and granularity of customer data with detailed import and activation logs. Respect consent given by users thanks to built-in integration with Piwik PRO Consent Manager.

Privacy compliance

Use a Customer Data Platform that helps you respect users’ right to privacy. Meet the demands of GDPR, TTDSG, CPPA, CPRA, LGDP and other privacy laws worldwide.

Professional services & customer care

From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.

Read more

Interested in integrating and activating your first-party data with a privacy-friendly Customer Data Platform?