Tag Management

Manage your entire marketing stack from a single panel

Save time, resources and expand your marketing capabilities with a privacy-friendly tag management system

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Reduce IT involvement

Spare time & resources

Relieve your tech team from the burden of managing the tags. Optimize IT costs and let developers devote more time to their core tasks.

Give power back to marketers

Use a simple visual interface to install, edit, remove tags and marketing tools without writing a single line of code.

Improve time-to-market of your tools & campaigns

Add new vendors and configure tags for new campaigns in a flash, bypassing unnecessary bottlenecks.

Use Tag Manager Benefits Calculator and see how much you’ll save by freeing your IT department from dealing with marketing activities.

“The overarching goal was to create software that would be easy to use for non-technical people. Thanks to the intuitive interface, vast library of tag templates and smooth integration with other Piwik PRO modules, our clients gain greater flexibility in collecting and utilizing their data.”

Piotr Szostak
Product Manager at Piwik PRO

Manage your marketing infrastructure

All tools in one place

Handle your marketing stack from a central panel. Deploy tags and personalized content using behavior-based triggers and customer data.

Simplified tag management

Fast-track tag management by importing configurations and applying them across your websites.

Add new products in a few clicks

Use ready-made templates and a visual interface to configure, install and test new tools within minutes.

Quick tracking plan implementation

Implement your tracking plan by using tags, triggers, events, variables, ecommerce tracking, virtual page views or the data layer.

Highly-targeted personalization

Define precise audiences for your pop-ups and custom HTML. Serve your visitors with meaningful ads and messages.

Out-of-the-box integration with Piwik PRO Analytics Suite

Employ a stack consisting of Analytics, Consent Management and CDP to ensure an effortless maintenance and a low entry barrier for new team members.

Check if everything runs smoothly

Test your tags before they go live

Preview your implementations in a safe environment. Use debug mode to address any potential issues.

Quickly pinpoint implementation issues

Review changelog to see who and when made changes that could negatively affect your marketing infrastructure.

Improve website performance

Load tags asynchronously

Don’t let marketing tools affect your page load speed. Even if tags are slow to respond, they won’t impact the performance of your website.

Control when & where tags fire

Deploy tags only on selected pages, for defined audiences or under specific conditions to minimize page load time.

Quickly pause or remove tags

Get rid of broken and unused tags. Easily pause or delete them without coding or performing a website scan.

Respect user privacy & data security

Act in line with privacy laws

Enforce consent and opt-out mechanisms to your tags via a built-in integration with Consent Manager.

Assure compliance of the third-party scripts

Check if the tools installed on your website meet your privacy standards. Prevent tags and pixels from firing without visitors’ consent (zero cookie load).

Apply different permission levels

Manage user permissions and website settings to control who sees, modifies and publishes tags.

Made for enterprises

Choose from multiple hosting options

Host Piwik PRO on your own infrastructure, in a private cloud or take advantage of Piwik PRO Cloud services, with secure Microsoft Azure servers located in the United States, the Netherlands and Germany.

Benefit from fast onboarding

We make sure you truly know our platform and feel comfortable using it. Our role is to guide you through onboarding, run training sessions and dispel any of your doubts.

Get professional support & consulting

An extensive help resources and your dedicated customer success manager are here to answer your questions. As an extra service, you can also turn to our technical experts who’ll find custom solutions for your challenges.

“We teamed up with Piwik PRO over two years ago, not only for our own platform, but also for our customers. We’re working side by side with Piwik PRO to make sure that our customers’ first-party data is properly collected and used. Candid’s philosophy is to be open and curious, working with Piwik PRO enhances this.”

Gérard Ghazarian
Founder & CEO at Candid

Learn more about the benefits of tag management

We’ll be happy to answer all your questions!

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