Data Activation

Segment Your Audiences and Run Retargeting Campaigns with Piwik PRO Data Activation

Build customized segments of your audience and export them to various ad platforms and DSPs.

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Build online audiences

Build online audiences

Collect & segment first-party data from Piwik PRO Marketing Suite. Reach audiences based on your segments with personalized content and ads. Gain insights into your users’ behavior and target them with ad campaigns.

Export audience segments to DSPs and ad platforms

Export audience segments to DSPs and ad platforms

Boost lifetime customer value with more targeted campaigns by utilizing your audiences in Facebook Ads, Google AdWords, DSPs (such as AppNexus, The Trade Desk, and Adform) or in email marketing and automation platforms.

Create a Single Customer View (SCV)

Create a Single Customer View (SCV)

Create a single customer profile by integrating data across Piwik PRO Marketing Suite and importing it from other systems, such as your CRM or transactional system. Use the collected data to build highly accurate profiles of your customers and research user behavior patterns on the most granular level.

Data security and ownership

Data security and ownership

Piwik PRO guarantees security and 100% ownership of your first-party data. No matter which data activation partner you choose, your sensitive and user-level data will remain secure and will never be passed to them. Piwik PRO Data Activation ensures data security and privacy compliance with the strictest laws and regulations.

What our clients say about us:

Sleeknote

We needed a robust analytics tool to be able to track how each element performs, what the overall impact of the Sleeknote tool is, how it affects an e-commerce shop, and so on. That’s where Piwik PRO came in. We have millions of sessions each month, so we had to make sure that the setup could handle that kind of load… I would most surely recommend Piwik PRO to others, not only to use it as an extension for a SaaS product, but also as a replacement for Google Analytics on a regular website, as its reporting is more extensive.

Patrick Moog
CTO & Co-Founder, Sleeknote

Piwik PRO Activation partners

Check out how Piwik PRO integrates seamlessly with DSPs, advertising platforms and third-party solutions.

  • AppNexus
  • TheTradeDesk
  • adForm
  • Facebook
  • Google AdWords
See Integrations

Reach your Audiences with Piwik PRO Data Activation

Integration with Facebook Ads

Integration with Facebook Ads

Target users based on first-party and behavioral data and extend those audiences into the Facebook Ad Platform. Segment your users into audiences to display more effective ads, upload your audiences to Facebook Ads and benefit from options such as Facebook remarketing, Facebook dynamic ads, lead ads, and look-alike targeting.

Integration with Google AdWords

Integration with Google AdWords

Activate your Piwik PRO segments through the most popular ad platform on the planet – Google AdWords. Extend audiences and segments with look-alike and behavioral targeting based on your first-party data. Reach 90% of Internet users and benefit from AdWords features, such as remarketing, Gmail Ads, Video Ads, and build look-alike audiences.

Demand-Side Platforms (DSPs)

Demand-Side Platforms (DSPs)

Enhance your programmatic media buying by using your first-party audiences created in Piwik PRO Data Activation. Execute your media campaigns on popular DSPs such as AppNexus, The Trade Desk, and Adform.

Try out Piwik PRO Marketing Suite and retarget your segments in DSPs and Ad platforms

Request a Demo