Traffic analytics is a method of collecting data about your website’s visitors and their behavior. It is crucial to build effective sales and marketing strategies.
This metric can tell you what content performs best, how much traffic your website gets over a specific time, how high your bounce rate is, or how long visitors stay on your website and if they return.
All this information gives you insights on how to improve conversions. You can also leverage what content resonates with visitors, which marketing campaigns are most successful, or what drives visitors off your website.
