Visitor
Users who are visiting your website. If a visitor generates more than one visit, we can consider the label of returning visitor.
Most analytics tools set cookies for all visitors to later identify new and returning visitors.
Metrics associated with visitors:
- Visits/sessions
- Page view
- Average pageviews per session
- Average time on page
Read more about how to keep your visitors in our blog post: Exit intent pop-ups: ins and outs of keeping visitors on your site
November 24, 2022
How to migrate to a new analytics platform: The ultimate guide
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]
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November 23, 2022
70-point comparison of 7 tag managers
Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]
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