Users who are visiting your website. If a visitor generates more than one visit, we can consider the label of returning visitor.
Most analytics tools set cookies for all visitors to later identify new and returning visitors.
Metrics associated with visitors:
By Peter Curac-Dahl in Data Privacy & Security
Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]
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By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR
This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]
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