Visitor

Users who are visiting your website. If a visitor generates more than one visit, we can consider the label of returning visitor.

Most analytics tools set cookies for all visitors to later identify new and returning visitors.

Metrics associated with visitors:

  • Visits/sessions
  • Page view
  • Average pageviews per session
  • Average time on page

March 1, 2021

70-point comparison of 6 tag managers

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.In recent years, data governance […]

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February 25, 2021

Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]

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Other definitions

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