Users who are visiting your website. If a visitor generates more than one visit, we can consider the label of returning visitor.

Most analytics tools set cookies for all visitors to later identify new and returning visitors.

Metrics associated with visitors:

• Visits/sessions
• Page view
• Average pageviews per session
• Average time on page

Read more about how to keep your visitors in our blog post: Exit intent pop-ups: ins and outs of keeping visitors on your site