Users who are visiting your website. If a visitor generates more than one visit, we can consider the label of returning visitor.
Most analytics tools set cookies for all visitors to later identify new and returning visitors.
Metrics associated with visitors:
By Karolina Matuszewska in Analytics, Data Privacy & Security
At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]
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By Karolina Matuszewska, Szymon Grzesiak in Use cases
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]
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