Marketing campaign

A marketing campaign is a promotion of a product or service through different types of media. Campaigns allow you to aggregate several referrers and analyze their impact on results.

Examples of the marketing campaigns:

An important part of a marketing campaign is URL tagging, which allows companies to identify traffic from a particular campaign in web analytics software.

Check out the Piwik PRO URL Builder

Conversion are also associated with campaigns, enabling you to accurately measure Return On Investment (ROI).

Read more about marketing campaigns and their optimization on the Piwik PRO blog:
A complete guide to campaign tracking in your web analytics platform

November 14, 2023

Contextual targeting – a privacy-friendly alternative to invasive ad tracking

Regulations introduced by governments worldwide have forced businesses to reevaluate their approach to user data. Tech companies are launching new privacy features and policies restricting third-party tracking. As a result, the cookieless world is coming closer. Though Google has postponed the end of cookies several times, advertisers relieved by the 2024 delay shouldn't get too comfortable. […]

Read more

November 10, 2023

What is the modern data stack and how it can change the way you do analytics

In an era where accessing vast volumes of data poses no challenge, the real trouble lies in making sense of data. Disconnected systems leading to data silos often obscure a unified view, rendering meaningful insights impossible. The concept of the modern data stack (MDS) addresses these challenges by offering an integrated architecture that’s scalable, future-proof […]

Read more

Other definitions

Recent posts from Piwik PRO blog