Marketing Campaign

A marketing campaign is a promotion of a product or service through different types of media. Campaigns allow you to aggregate several referrers and analyse their impact on results.

Examples of the marketing campaigns:

  • Paid advertisement (PPC)
  • Affiliate
  • Organic campaign (SEO)
  • Email campaign
  • Remarketing

An important part of a marketing campaign is URL tagging, which allows the user to identify traffic from a particular campaign in Web Analytics software.

Check out the Piwik PRO URL Builder

Conversion are also associated with campaigns, enabling you to accurately measure Return On Investment (ROI).

A Complete Guide to Campaign Tracking in Your Web Analytics Platform

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

Read more

User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

Read more