A marketing campaign is a promotion of a product or service through different types of media. Campaigns allow you to aggregate several referrers and analyse their impact on results.
Examples of the marketing campaigns:
- Paid advertisement (PPC)
- Organic campaign (SEO)
- Email campaign
An important part of a marketing campaign is URL tagging, which allows the user to identify traffic from a particular campaign in Web Analytics software.
Conversion are also associated with campaigns, enabling you to accurately measure Return On Investment (ROI).