Marketing campaign
A marketing campaign is a promotion of a product or service through different types of media. Campaigns allow you to aggregate several referrers and analyse their impact on results.
Examples of the marketing campaigns:
- Paid advertisement (PPC)
- Affiliate
- Organic campaign (SEO)
- Email campaign
- Remarketing
An important part of a marketing campaign is URL tagging, which allows the user to identify traffic from a particular campaign in Web Analytics software.
Conversion are also associated with campaigns, enabling you to accurately measure Return On Investment (ROI).
Read more about marketing campaign and its optimization on Piwik PRO blog:
A complete guide to campaign tracking in your web analytics platform
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Google Analytics (GA) is by far the most popular analytics tool on the market. It's free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices by Google. […]
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The Personal Information Protection and Electronic Documents Act (PIPEDA) is the Canadian federal privacy law that regulates how the private sector collects, uses and discloses the personal information of their clients. It also deals with the security of storing and processing that personal data.PIPEDA originally went into law in 2000. Since then it has been […]
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