Marketing campaign

A marketing campaign is a promotion of a product or service through different types of media. Campaigns allow you to aggregate several referrers and analyse their impact on results.

Examples of the marketing campaigns:

  • Paid advertisement (PPC)
  • Affiliate
  • Organic campaign (SEO)
  • Email campaign
  • Remarketing

An important part of a marketing campaign is URL tagging, which allows the user to identify traffic from a particular campaign in Web Analytics software.

Conversion are also associated with campaigns, enabling you to accurately measure Return On Investment (ROI).

A Complete Guide to Campaign Tracking in Your Web Analytics Platform