Marketing campaign

A marketing campaign is a promotion of a product or service through different types of media. Campaigns allow you to aggregate several referrers and analyze their impact on results.

Examples of the marketing campaigns:

An important part of a marketing campaign is URL tagging, which allows companies to identify traffic from a particular campaign in web analytics software.

Check out the Piwik PRO URL Builder

Conversion are also associated with campaigns, enabling you to accurately measure Return On Investment (ROI).

Read more about marketing campaigns and their optimization on the Piwik PRO blog:
A complete guide to campaign tracking in your web analytics platform

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Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]

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