Marketing Campaign

A marketing campaign is a promotion of a product or service through different types of media. Campaigns allow you to aggregate several referrers and analyse their impact on results.

Examples of the marketing campaigns:

  • Paid advertisement (PPC)
  • Affiliate
  • Organic campaign (SEO)
  • Email campaign
  • Remarketing

An important part of a marketing campaign is URL tagging, which allows the user to identify traffic from a particular campaign in Web Analytics software.

Check out the Piwik PRO URL Builder

Conversion are also associated with campaigns, enabling you to accurately measure Return On Investment (ROI).

A Complete Guide to Campaign Tracking in Your Web Analytics Platform

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

Read more

The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

Read more

Other definitions

Recent Posts from Piwik PRO Blog