Marketing campaign

A marketing campaign is a promotion of a product or service through different types of media. Campaigns allow you to aggregate several referrers and analyse their impact on results.

Examples of the marketing campaigns:

  • Paid advertisement (PPC)
  • Affiliate
  • Organic campaign (SEO)
  • Email campaign
  • Remarketing

An important part of a marketing campaign is URL tagging, which allows the user to identify traffic from a particular campaign in Web Analytics software.

Conversion are also associated with campaigns, enabling you to accurately measure Return On Investment (ROI).
Read more about marketing campaign and its optimization on Piwik PRO blog:
A complete guide to campaign tracking in your web analytics platform