Marketing campaign

A marketing campaign is a promotion of a product or service through different types of media. Campaigns allow you to aggregate several referrers and analyze their impact on results.

Examples of the marketing campaigns:

An important part of a marketing campaign is URL tagging, which allows companies to identify traffic from a particular campaign in web analytics software.

Check out the Piwik PRO URL Builder

Conversion are also associated with campaigns, enabling you to accurately measure Return On Investment (ROI).

Read more about marketing campaigns and their optimization on the Piwik PRO blog:
A complete guide to campaign tracking in your web analytics platform

PHI and PII

March 9, 2023

PHI and PII: How they impact HIPAA compliance and your marketing strategy

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]

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March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

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Other definitions

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