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Action

An action is any activity registered by the Piwik PRO analytics platform, e.g. a visit, Page view , download or event.

You can learn more about actions from the article What is a Piwik PRO Action and What Does It Mean For My Business?

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  • May 19, 2026

    Piwik PRO now connects with MCP – get answers from your data without building a single report

    We’ve just shipped MCP support for Piwik PRO, making it possible to query your analytics data directly through AI tools like Claude. It’s available now for early adopters. Here’s what it solves, how it works, and how to get access. Getting answers from your analytics shouldn’t feel like a research project – but it often…

  • April 24, 2026

    Google is changing how GA4 and Google Ads share data: Here’s how it puts your compliance at risk

    Starting June 15, 2026, Google will consolidate data controls across GA4 and Google Ads. The Google Signals setting in GA4 will no longer control Google Ads cookie and ID collection. This will now be fully managed by Google Consent Mode, specifically the ad_storage parameter. The change is technical on the surface, but the compliance implications…

Other definitions

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Recent posts from Piwik PRO blog

  • Piwik PRO now connects with MCP – get answers from your data without building a single report
  • Google is changing how GA4 and Google Ads share data: Here’s how it puts your compliance at risk
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  • Privacy by design in practice: How “just enough” data beats “just in case” collection
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  • HIPAA-compliant marketing & advertising: How to run compliant campaigns in healthcare
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