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Action

An action is any activity registered by the Piwik PRO analytics platform, e.g. a visit, Page view , download or event.

You can learn more about actions from the article What is a Piwik PRO Action and What Does It Mean For My Business?

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Why you should perform a mid-year digital marketing review


  • July 29, 2026

    The EDPB’s new data anonymization guidelines: what they mean for your analytics data

    Removing names, cookies and IP addresses is no longer enough to anonymize data. Here’s what the 2026 EDPB framework actually requires for anonymous data collection, what’s still unresolved, and how to configure your analytics to stay compliant while keeping the full view of traffic marketers rely on.

  • July 8, 2026

    What is considered protected health information (PHI) under HIPAA? A guide for healthcare marketers

    Quick summary What PHI is: Any individually identifiable health information created, received, maintained, or transmitted by a covered entity or its business associates Who it applies to: Healthcare providers, health plans, healthcare clearinghouses, and their business associates Why it matters for marketing: Marketing tools that collect or transmit PHI without a BAA create HIPAA compliance…

Other definitions

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Recent posts from Piwik PRO blog

  • The EDPB’s new data anonymization guidelines: what they mean for your analytics data
  • What is considered protected health information (PHI) under HIPAA? A guide for healthcare marketers
  • We checked 59 hospital websites. 73% kept tracking visitors after opt-out.
  • HEALTHCARE WEBSITE TRACKING REPORT 2026: Are healthcare companies one audit away from a compliance crisis?
  • Anonymous website visitor tracking: How to do useful analytics without personal data [Updated]
  • What is PII, non-PII, and personal data? [Updated]
  • What is first-party data and how does it benefit your marketing strategy [Updated]
  • Digital marketing analytics: The beginner’s guide to data-driven marketing success [Updated]
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