Audience reports in web analytics offer detailed insights into the people who visit your website. These reports combine various kinds of data, such as an audience overview, session log, devices and software, location, engagement, and more.
The audience overview report in platforms such as Piwik PRO Analytics Suite offers vital insights into visitor behavior, including the following metrics:
- Sessions: The total number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event in that session.
- Visitors: The number of unique visitors. Each visitor is counted only once, even if they visit multiple times in a day.
- Page views: The total number of pages viewed by visitors.
- Events per session: The average number of events (interactions) that occur within a session.
- Percentage of returning visitors: The proportion of visitors who return to your website.
- Conversions: The number of goal completions, such as form submissions or purchases.
- Conversion rate: The percentage of sessions that result in a goal completion.
By examining these audience reports, you can learn more about your website visitors and how they interact with your website. This in turn can help you improve their experiences and boost your website’s performance.
