Acquisition reports

Acquisition reports in web analytics offer valuable insights into the sources of traffic on your website. These reports help you understand the effectiveness of your advertising, social media engagement, and search engine visibility.

They typically divide traffic into five categories:

  • Campaign: Visitors who arrive at your site after clicking a link with added parameters.
  • Organic search: Users who find your site through search engines like Google (also known as organic traffic).
  • Direct traffic: Visitors who type your website URL directly into their browser.
  • Referral: Traffic from users who click on links from other websites leading to your site.
  • Social media: Visitors coming from social media platforms like Facebook, Twitter, or Instagram.

By analyzing these sources, you can determine which channels are most effective in driving traffic to your website.

Learn more about improving your digital marketing with analytics from this post: Digital marketing analytics: The beginner’s guide to data-driven marketing success