Acquisition reports

Acquisition reports in web analytics offer valuable insights into the sources of traffic on your website. These reports help you understand the effectiveness of your advertising, social media engagement, and search engine visibility.

They typically divide traffic into five categories:

  • Campaign: Visitors who arrive at your site after clicking a link with added parameters.
  • Organic search: Users who find your site through search engines like Google (also known as organic traffic).
  • Direct traffic: Visitors who type your website URL directly into their browser.
  • Referral: Traffic from users who click on links from other websites leading to your site.
  • Social media: Visitors coming from social media platforms like Facebook, Twitter, or Instagram.

By analyzing these sources, you can determine which channels are most effective in driving traffic to your website.

Learn more about improving your digital marketing with analytics from this post: Digital marketing analytics: The beginner’s guide to data-driven marketing success


  • 25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven

    As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities.  Let’s dive into the third…

    Read more

  • Piwik PRO is HIPAA certified

    Piwik PRO is officially HIPAA certified!

    At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act)…

    Read more