A/B testing

A/B testing or split testing, is a technique in marketing where you display and compare two versions of a website, page or app to figure out which works out better on the same audience. As you run the experiment, users see two or more variants of the same page, app or even buttons and CTAs. Then, with a help of statistical analysis you can identify which version performs better in terms of conversions.

Keep in mind the timeline for running the test is an important factor. Plan your test to cover full weeks and last two weeks minimum. If traffic volumes are small, then extend this timeframe. Don’t forget about supporting your tests with a specified thesis.

More about A/B testing on Piwik PRO blog: