A/B Testing

A method of comparing two versions of a website, page or app to figure out which performs better on the same audience. In this experiment, users are shown two or more variants of the same page/app, and with statistical analysis you can identify which version works better in terms of conversions.

It’s important to take into account the timeline for running the test. It should cover full weeks and last for a minimum of 2 weeks. If traffic volumes are small, the tests should be longer.

Each test should be supported by a specified thesis.

More about A/B testing on Piwik PRO Blog:

Improve Consumer Experience in Healthcare with Analytics and Personalization: 3 Powerful Use Cases

By Karolina Lubowicka, Karolina Matuszewska in Healthcare

We believe that successfully enhancing patients' digital journey depends on understanding their preferences. That’s why it's crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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