Application programing interface (API)
An application programming interface (API) connects software platforms that otherwise couldn’t talk to each other.
The API makes the integration of various apps and programs easier, as well. It lets programmers use already existing applications to combine with their own, such as web browsers.
APIs allow any software to source relevant data from Piwik PRO Analytics Suite and send information to PPAS back again. For example: reporting dashboards, BI software, data warehouses and, Google Ads.
More about Piwik PRO reporting API in our help center:
More on APIs in the Piwik PRO blog:
March 1, 2021
70-point comparison of 6 tag managers
JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.In recent years, data governance […]
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February 25, 2021
Is your analytics project HIPAA-compliant? A complete checklist with 32 questions
Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]
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Recent posts from Piwik PRO blog
- 70-point comparison of 6 tag managers
- Is your analytics project HIPAA-compliant? A complete checklist with 32 questions
- Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite
- Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager
- Piwik PRO vs. Adobe Analytics: An alternative to a powerful platform that falls short on data privacy [UPDATED]