Application programing interface (API)
An application programming interface (API) connects software platforms that otherwise couldn’t talk to each other.
The API makes the integration of various apps and programs easier, as well. It lets programmers use already existing applications to combine with their own, such as web browsers.
APIs allow any software to source relevant data from Piwik PRO Analytics Suite and send information to PPAS back again. For example: reporting dashboards, BI software, data warehouses and, Google Ads.
More about Piwik PRO reporting API in our help center:
More on APIs in the Piwik PRO blog:
November 24, 2022
How to migrate to a new analytics platform: The ultimate guide
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]
Read more
November 23, 2022
70-point comparison of 7 tag managers
Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]
Read more