In web analytics, the entry rate is calculated at the page level, a percentage of all visits that started on a particular page. It is calculated as the number of Entry page views divided by the total number of visits.
Entry rate
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HIPAA-compliant analytics for healthcare systems: How hospital marketing teams can measure what matters
Patients now research symptoms, compare providers, and book appointments entirely online before ever contacting a hospital. Healthcare marketers need to adapt to digital-first patient journeys, run campaigns for numerous service lines, manage hospital marketing analytics across multiple locations, and prove ROI to administrators. For nonprofit hospitals, the picture is broader still — donation tracking is…
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Privacy by design in practice: How “just enough” data beats “just in case” collection
While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.
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Recent posts from Piwik PRO blog
- HIPAA-compliant analytics for healthcare systems: How hospital marketing teams can measure what matters
- Privacy by design in practice: How “just enough” data beats “just in case” collection
- 4 ways to make your analytics HIPAA-compliant: Implementation guide
- Is Google Analytics HIPAA-compliant?
- HIPAA-compliant marketing & advertising: How to run compliant campaigns in healthcare
- PHI vs PII in HIPAA: Healthcare marketing compliance guide
- Piwik PRO recognized as the Emerging Partner of the Year by Acquia
- How can healthcare organizations benefit from using a customer data platform (CDP)