In web analytics, the entry rate is calculated at the page level, a percentage of all visits that started on a particular page. It is calculated as the number of Entry page views divided by the total number of visits.
Entry rate
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Digital marketing in the energy sector: Key challenges and fixes
Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…
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From Customer Data Platform to Data Activation: Why we’re evolving our approach
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
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Recent posts from Piwik PRO blog
- Digital marketing in the energy sector: Key challenges and fixes
- From Customer Data Platform to Data Activation: Why we’re evolving our approach
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