In web analytics, the entry rate is calculated at the page level, a percentage of all visits that started on a particular page. It is calculated as the number of Entry page views divided by the total number of visits.
Entry rate
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Five things every marketer should know about web analytics in 2026
Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
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First-party analytics without consent: Your Digital Omnibus compliance guide
The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
Other definitions
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