ePrivacy Regulation

The ePrivacy Regulation – currently being drafted – is a regulation concerning data protection for electronic communications.

Its full name is “Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications).”

The law would repeal the Privacy and Electronic Communications Directive 2002 (ePrivacy Directive) and would constitute complementary legislation to the General Data Protection Regulation (GDPR).

More about ePrivacy Regulation on Piwik PRO Blog:

Current state of the ePrivacy Regulation as it enters the home stretch

How ePrivacy Impacts Marketing Automation, Re-marketing, Personalization and Web Analytics

ePrivacy Regulation: What Will the New EU Law Mean for Your Business?

How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

By Szymon Grzesiak, Peter Curac-Dahl in Data Management, Tag Manager

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

Read more

Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

By Karolina Lubowicka in Analytics, Comparisons

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We're now two separate organizations, each with its own plans and […]

Read more