The ePrivacy Regulation is an upcoming EU regulation concerning data protection of electronic communications within the European Union.

Its full name is “Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications).”

The law would invalidate the Privacy and Electronic Communications Directive 2002 (ePrivacy Directive) and would constitute complementary legislation to the General Data Protection Regulation (GDPR). The exact scope of the ePrivacy still hasn’t been agreed on.

More about ePrivacy Regulation on Piwik PRO blog:

• Current state of the ePrivacy Regulation as it enters the home stretch
• How ePrivacy impacts marketing automation, re-marketing, personalization and web analytics
• ePrivacy Regulation: what will the new EU law mean for your business?