ePrivacy Regulation

The ePrivacy Regulation – currently being drafted – is a regulation concerning data protection for electronic communications.

Its full name is “Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications).”

The law would repeal the Privacy and Electronic Communications Directive 2002 (ePrivacy Directive) and would constitute complementary legislation to the General Data Protection Regulation (GDPR).

More about ePrivacy Regulation on Piwik PRO Blog:

Current state of the ePrivacy Regulation as it enters the home stretch

How ePrivacy Impacts Marketing Automation, Re-marketing, Personalization and Web Analytics

ePrivacy Regulation: What Will the New EU Law Mean for Your Business?

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If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]

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User ID Analytics Overtakes Cookies in Accurate Customer Tracking

By Peter Curac-Dahl, Marek Juszczyński in Analytics

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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