Ecommerce tracking is the process of collecting data about online store customers and their behavior. Most ecommerce platforms offer some level of ecommerce tracking, but you can also integrate an analytics platform into your store to expand your insights about customers.
Effective ecommerce tracking will give you a glimpse into sales data and customer behavior. It uses metrics such as total revenue, conversion rate, average order value, user engagement, time spent on page, or customer lifetime value to help companies understand how to improve their business.
Understanding customer behavior allows you to adjust your marketing activities to their liking, improving your revenue, increasing average order value, and boosting customer lifetime value. You can also use ecommerce tracking for customer segmentation and behavioral targeting.
