The first page visited by the user in a particular session. The entry page is not necessarily your home page.
This page is important because this is the first screen users see when entering your page, and further engagement heavily depends on it.
Entry page data can be especially helpful when analysing and optimising your Search Engine Optimization (SEO) and SEM results.
Entry page term is closely related to Landing page
By Karolina Matuszewska in Analytics, Data Privacy & Security
At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]
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By Karolina Matuszewska, Szymon Grzesiak in Use cases
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]
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