The first page visited by the user in a particular session. The entry page is not necessarily your home page. This page is important because this is the first screen users see when entering your page, and further engagement heavily depends on it.
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]