Event analytics

Event analytics means collecting and analyzing data on users’ interactions with various elements of your website. This method provides valuable insights into user behavior by tracking the following pieces of data:

  • Total events and the average number of events per session.
  • Events categorized by type and individual event occurrences.
  • Ecommerce metrics, such as average order value and conversion rates.
  • Session details, including session duration and pages viewed per session.

By tracking these events, you can gain a deeper understanding of how visitors engage with your website, helping to optimize user experience and improve overall website performance.

Learn more about event analytics from this post: Event-based web analytics: Everything you need to know.

July 25, 2024

Real-time content analysis for publishers

Collecting and processing data in real-time is more than a reporting method: it's a game changer for publishers and media companies. It's essential to keep up with the rapidly evolving trends and interests of their audiences. In this text, we'll explore real-time content analysis, detail its advantages, and show how publishers can take advantage of […]

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Anonymous tracking: How to do useful analytics without personal data

summary Anonymous data collection focuses on collecting anonymous analytics data from users who don’t consent to personal data processing. It’s a way to access valuable insights into user behavior without the restrictions imposed by privacy regulations.Piwik PRO offers three methods for anonymous tracking: with cookies and session data, with session data but without cookies, and […]

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