Event tracking

Event tracking in analytics refers to the monitoring and recording of specific user interactions on your website. Each user action, known as an ‘event’ or ‘event hit,’ can include:

  • Button clicks
  • Link clicks
  • Form submissions
  • Video plays and watch times
  • File downloads
  • Page views

For example, if a user visits your website and downloads a file, clicks a button, and fills out a contact form, these are tracked as three separate events. Standard session-based analytics platforms typically don’t collect such data out-of-the-box. To gather detailed data on these specific user interactions, you need to configure event tracking.

Learn more about event tracking and event-based analytics from this blog post: Event-based web analytics: Everything you need to know.