The marketing funnel is one of the most popular ways of analyzing a user’s path from initial contact to becoming a paying and satisfied customer. You can also understand it as a visual representation of your Conversion process – a set of actions that a user has to perform in order to trigger a conversion for a given goal.
The visualization of the typically shows the number of people at a particular stage. Those stages are:
- Reach (also: Awareness)
- Acquisition
- Conversion
- Retention
- Loyalty
The names and number of stages will vary depending on the methodology and the specific industry. Here you can see a sample marketing funnel visualization:
More about marketing funnels in Piwik PRO help center: Set up a funnel report
and Piwik PRO blog:
