Customer journey

A customer journey is a complete set of a user’s activities, experiences collected as they navigate through your website or app. It involves all the touchpoints a visitor interacts with, from the first impression they get from your company to the last step when they take, be it a download, purchase or signing a contract.


Learn how European Financial maps the customer journey across e-banking and m-banking with Piwik PRO
Download European Financial Case Study

More about Customer Journey on Piwik PRO Blog:

Integrating your CDP with Ad Platforms for Customer Journeys that Convert

How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

How to Optimize Customer Journey in Banking in 4 Simple Steps

How to Capture the Whole Customer Journey When Dealing With Secure Member Areas

How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

By Szymon Grzesiak, Peter Curac-Dahl in Data Management, Tag Manager

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

By Karolina Lubowicka in Analytics, Comparisons

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We're now two separate organizations, each with its own plans and […]

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