Customer journey

A customer journey is a complete set of a user’s activities, experiences collected as they navigate through your website or app. It involves all the touchpoints a visitor interacts with, from the first impression they get from your company to the last step when they take, be it a download, purchase or signing a contract.

Learn how European Financial maps the customer journey across e-banking and m-banking with Piwik PRO
Download European Financial Case Study

More about Customer Journey on Piwik PRO Blog:

Integrating your CDP with Ad Platforms for Customer Journeys that Convert

How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

How to Optimize Customer Journey in Banking in 4 Simple Steps

How to Capture the Whole Customer Journey When Dealing With Secure Member Areas