Customer journey
A customer journey is a complete set of a user’s activities, experiences collected as they navigate through your website or app. It involves all the touchpoints a visitor interacts with, from the first impression they get from your company to the last step when they take, be it a download, purchase or signing a contract.
Learn how European Financial maps the customer journey across e-banking and m-banking with Piwik PRO
Download European Financial Case Study
More about Customer Journey on Piwik PRO Blog:
Integrating your CDP with Ad Platforms for Customer Journeys that Convert
How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
How to Optimize Customer Journey in Banking in 4 Simple Steps
How to Capture the Whole Customer Journey When Dealing With Secure Member Areas
September 23, 2020
Raw data and sampled data: How to ensure accurate data
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]
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August 31, 2020
Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]
Google Analytics (GA) is by far the most popular analytics tool on the market. It's free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices by Google. […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer Data Platform (CDP)
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Raw data and sampled data: How to ensure accurate data
- Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]
- PIPEDA and analytics: Everything you need to know
- Piwik PRO Analytics Suite 14.0: SharePoint improvements, calculated metrics and more
- Customer data platforms: The best choice in the post-GDPR landscape