Customer journey

A customer journey is a complete set of a user’s activities, experiences collected as they navigate through your website or app. It involves all the touchpoints a visitor interacts with, from the first impression they get from your company to the last step when they take, be it a download, purchase or signing a contract.


Learn how European Financial maps the customer journey across e-banking and m-banking with Piwik PRO
Download European Financial Case Study

More about Customer Journey on Piwik PRO Blog: