Customer journey

A customer journey is a complete set of a user’s activities, experiences collected as they navigate through your website or app. It involves all the touchpoints a visitor interacts with, from the first impression they get from your company to the last step when they take, be it a download, purchase or signing a contract.


Learn how European Financial maps the customer journey across e-banking and m-banking with Piwik PRO
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More about Customer Journey on Piwik PRO Blog:

Integrating your CDP with Ad Platforms for Customer Journeys that Convert

How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

How to Optimize Customer Journey in Banking in 4 Simple Steps

How to Capture the Whole Customer Journey When Dealing With Secure Member Areas

Ultimate Guide to Piwik PRO Event Tracking

By Peter Curac-Dahl, Szymon Grzesiak in Analytics

Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]

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7 Steps to Measure and Boost Product Adoption with Analytics

By Karolina Matuszewska in Analytics

Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]

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