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Customer journey

A customer journey is the path of interactions a user has across your website or app throughout their relation with your brand. Customer journey covers multiple touchpoints, e.g. social media ad, newsletter, forum, until the user purchases your product or service.

A typical phases of the customer journey:

  • Awareness
  • Acquisition
  • Adoption
  • Advocacy

Learn How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

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More about customer journey on the Piwik PRO blog:

  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

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  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

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