Customer journey
A customer journey is a complete set of a user’s activities, experiences collected as they navigate through your website or app. It involves all the touchpoints a visitor interacts with, from the first impression they get from your company to the last step when they take, be it a download, purchase or signing a contract.
Learn how European Financial maps the customer journey across e-banking and m-banking with Piwik PRO
Download European Financial Case Study
More about Customer Journey on Piwik PRO Blog:
Integrating your CDP with Ad Platforms for Customer Journeys that Convert
How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
How to Optimize Customer Journey in Banking in 4 Simple Steps
How to Capture the Whole Customer Journey When Dealing With Secure Member Areas
March 31, 2020
Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0
With the new release on March 31, 2020, we’re excited to share the juicy bits of the Piwik PRO 12.0 upgrade. We’ll walk you through changes both big and small. Some of them are in response to our clients’ requests, while others are the outcome of brainstorming sessions, tests and our diligent work to deliver […]
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March 26, 2020
Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]
Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.
Read moreOther definitions
- Campaign tracking
- Click path
- Click through rate (CTR)
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer Data Platform (CDP)
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer retention
- Customer lifecycle management (CLM)
- Content marketing
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0
- Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]
- What are the causes of data discrepancies between Piwik PRO and other analytics platforms?
- Why you don't need huge sample sizes for meaningful insights
- How to run web & app analytics projects across banking groups