A customer journey is the path of interactions a user has across your website or app throughout their relation with your brand. Customer journey covers multiple touchpoints, e.g. social media ad, newsletter, forum, until the user purchases your product or service.

A typical phases of the customer journey:

• Awareness
• Acquisition
• Adoption
• Advocacy

Learn How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)
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More about customer journey on the Piwik PRO blog:

• Integrating your CDP with ad platforms for customer journeys that convert
• How analytics & customer data platform can help you track the full customer journey
• How to optimize customer journey in banking in 4 simple steps
• How to capture the whole customer journey when dealing with secure member areas