Marketing automation

Marketing automation refers to different technologies and pieces of software that marketers use to speed up and automate their tasks, e.g.:

Your marketing automation software should be able to help you with :

  • Recognizing the user behavior
  • Lead nurturing for helping the users to become clients
  • Lead scoring for profiling purposes
  • Social media activity automation

The most popular examples of marketing automation tools on the market are HubSpot, Marketo or Mautic.