Marketing automation
Marketing automation refers to different technologies and pieces of software that marketers use to speed up and automate their tasks, e.g.:
- retention campaigns
- acquisition campaigns
- Landing page
- lead generation
- email marketing
Your marketing automation software should be able to help you with :
- Recognizing the user behavior
- Lead nurturing for helping the users to become clients
- Lead scoring for profiling purposes
- Social media activity automation
The most popular examples of marketing automation tools on the market are HubSpot, Marketo or Mautic.
September 22, 2023
Is Adobe Analytics HIPAA-compliant?
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]
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September 19, 2023
What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR).Over the years, the UK Government saw a need for new rules regulating […]
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