Marketing Qualified Lead

A marketing qualified Lead is more than just contact details. It includes further information on the person or the company they represent, information that qualifies them for becoming a customer. For the lead to become marketing qualified lead the following must happen:

  • lead should provide us with a company name in one of our forms
  • lead have to provide us with a phone number where the sales team can contact him
  • lead have to provide us with a project description so the sales team can have some information to start further qualification

In Clearcode and Piwik PRO we usualy have 3 main sources of marketing qualified leads:

  • OTO (one time offer) forms in our marketing funnels
  • Contact form on our main webstie (CC or
  • OTO (one time offer) send via e-mail in our Lead nurturing campaigns
  • lead capture forms on our stand alone Landing pages – individual landing pages for each service and product we provide

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

Read more

User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

Read more