Marketing Qualified Lead

A marketing qualified Lead is more than just contact details. It includes further information on the person or the company they represent, information that qualifies them for becoming a customer. For the lead to become marketing qualified lead the following must happen:

  • lead should provide us with a company name in one of our forms
  • lead have to provide us with a phone number where the sales team can contact him
  • lead have to provide us with a project description so the sales team can have some information to start further qualification

In Clearcode and Piwik PRO we usualy have 3 main sources of marketing qualified leads:

  • OTO (one time offer) forms in our marketing funnels
  • Contact form on our main webstie (CC or
  • OTO (one time offer) send via e-mail in our Lead nurturing campaigns
  • lead capture forms on our stand alone Landing pages – individual landing pages for each service and product we provide

Data Privacy Laws in the United States and How They Affect Your Business

By Peter Curac-Dahl in Data Privacy & Security

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

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