Marketing Qualified Lead

A marketing qualified Lead is more than just contact details. It includes further information on the person or the company they represent, information that qualifies them for becoming a customer. For the lead to become marketing qualified lead the following must happen:

  • lead should provide us with a company name in one of our forms
  • lead have to provide us with a phone number where the sales team can contact him
  • lead have to provide us with a project description so the sales team can have some information to start further qualification

In Clearcode and Piwik PRO we usualy have 3 main sources of marketing qualified leads:

  • OTO (one time offer) forms in our marketing funnels
  • Contact form on our main webstie (CC or Piwik.pro)
  • OTO (one time offer) send via e-mail in our Lead nurturing campaigns
  • lead capture forms on our stand alone Landing pages – individual landing pages for each service and product we provide

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

Read more

The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

Read more