Mobile analytics
Mobile analytics is the process of collecting and analyzing the behavioral data of users who browse the website on their mobile devices. Through data visualization and analysis it’s possible to discover a user’s intent and track the complete clickpaths. Such insights can help to personalize content, improve user experience and measure the site’s performance.
March 1, 2021
70-point comparison of 6 tag managers
JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.In recent years, data governance […]
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February 25, 2021
Is your analytics project HIPAA-compliant? A complete checklist with 32 questions
Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]
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Recent posts from Piwik PRO blog
- 70-point comparison of 6 tag managers
- Is your analytics project HIPAA-compliant? A complete checklist with 32 questions
- Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite
- Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager
- Piwik PRO vs. Adobe Analytics: An alternative to a powerful platform that falls short on data privacy [UPDATED]