Mobile analytics
Mobile analytics is the process of collecting and analyzing the behavioral data of users who browse the website on their mobile devices. Through data visualization and analysis, it’s possible to discover a user’s intent and track the complete click paths. Such insights can help personalize content, improve user experience and measure the site’s performance.
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June 8, 2022
Is Google Analytics illegal in the EU?
At the beginning of 2022, the media were full of articles with really alarming headlines: "Is Google Analytics about to be banned in the EU?", "Is Google Analytics legal?", "GA declared illegal!", "Google Analytics faces EU-wide ban".What set this off?The European Center for Digital Rights (NOYB), based on the 2020 ruling called Schrems II, filed […]
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June 7, 2022
Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection
Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery: From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and […]
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Recent posts from Piwik PRO blog
- Is Google Analytics illegal in the EU?
- Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection
- Mobile app analytics: Best practices that help you do it right
- Server-side analytics tracking with first-party collector: What you need to know
- Customer journey analytics 101: what it is and why it’s important for your business