Mobile analytics
Mobile analytics is the process of collecting and analyzing the behavioral data of users who browse the website on their mobile devices. Through data visualization and analysis, it’s possible to discover a user’s intent and track the complete click paths. Such insights can help personalize content, improve user experience and measure the site’s performance.
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November 24, 2022
How to migrate to a new analytics platform: The ultimate guide
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]
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November 23, 2022
70-point comparison of 7 tag managers
Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]
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