Mobile analytics
Mobile analytics is the process of collecting and analyzing the behavioral data of users who browse the website on their mobile devices. Through data visualization and analysis it’s possible to discover a user’s intent and track the complete clickpaths. Such insights can help to personalize content, improve user experience and measure the site’s performance.
January 13, 2022
Google Analytics alternatives - free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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December 8, 2021
Find a Matomo alternative – from free to enterprise-ready platforms
Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]
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