Mobile analytics is the process of collecting and analyzing the behavioral data of users who browse the website on their mobile devices. Through data visualization and analysis it’s possible to discover a user’s intent and track the complete clickpaths. Such insights can help to personalize content, improve user experience and measure the site’s performance.
By Karolina Matuszewska in Analytics
If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]
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By Peter Curac-Dahl, Marek Juszczyński in Analytics
Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]
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