Mobile analytics is the process of collecting and analyzing the behavioral data of users who browse the website on their mobile devices. Through data visualization and analysis it’s possible to discover a user’s intent and track the complete clickpaths. Such insights can help to personalize content, improve user experience and measure the site’s performance.
By Peter Curac-Dahl, Szymon Grzesiak in Analytics
Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]
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By Karolina Matuszewska in Analytics
Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]
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