Mobile analytics is the process of collecting and analyzing the behavioral data of users who browse the website on their mobile devices. Through data visualization and analysis it’s possible to discover a user’s intent and track the complete clickpaths. Such insights can help to personalize content, improve user experience and measure the site’s performance.
By Karolina Lubowicka, Karolina Matuszewska in Healthcare
We believe that successfully enhancing patients' digital journey depends on understanding their preferences. That’s why it's crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]
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By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases
Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]
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