Conversion rate is the percentage of your site visitors who have performed a desired Action such as: completed a purchase, downloaded an ebook or subscribed to a newsletter. You calculate this rate by dividing the number of conversions by the complete number of those visitors.

You can calculate conversion rate across a whole website or for specific pages.
In this example, we will compare the site-wide conversion rate with an individual Landing page:

Total website visitors – 3000
Landing page visitors – 200
Conversions – 10

Conversion rate for entire website will be – 0,33%
and for the landing page responsible for creating the conversions – 5%

To get more details on conversion rate, read our posts:

• How to find website conversion problems with cross-device & cross-browser reports
• How to use funnel reports to improve your website’s conversion rate