Conversion Rate

Conversion rate indicates the percentage of users who have performed a desired action (such as: complete a purchase, download or subscription to a newsletter), divided by the total number of users.

Conversion rate can be calculated across the whole website or for specific pages.
In this example we will compare the sitewide conversion rate with an individual landing page:

Total website visitors – 3000
Landing page visitors – 200
Conversions – 10

Conversion Rate for entire website will be – 0,33%
and for the landing page responsible for creating the conversions – 5%

3 Simple Conversion Rate Optimization Tips for Piwik PRO

How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

Read more

The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

Read more