Conversion rate
Conversion rate indicates the percentage of users who have performed a desired action (such as: complete a purchase, download or subscription to a newsletter), divided by the total number of users.
Conversion rate can be calculated across the whole website or for specific pages.
In this example we will compare the sitewide conversion rate with an individual landing page:
Total website visitors – 3000
Landing page visitors – 200
Conversions – 10
Conversion Rate for entire website will be – 0,33%
and for the landing page responsible for creating the conversions – 5%
How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports
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Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]
Google Analytics (GA) is by far the most popular analytics tool on the market. It's free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices by Google. […]
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PIPEDA and analytics: Everything you need to know
The Personal Information Protection and Electronic Documents Act (PIPEDA) is the Canadian federal privacy law that regulates how the private sector collects, uses and discloses the personal information of their clients. It also deals with the security of storing and processing that personal data.PIPEDA originally went into law in 2000. Since then it has been […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer Data Platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
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