Conversion rate indicates the percentage of users who have performed a desired action (such as: complete a purchase, download or subscription to a newsletter), divided by the total number of users.
Conversion rate can be calculated across the whole website or for specific pages.
In this example we will compare the sitewide conversion rate with an individual landing page:
Total website visitors – 3000
Landing page visitors – 200
Conversions – 10
Conversion Rate for entire website will be – 0,33%
and for the landing page responsible for creating the conversions – 5%