Conversion rate

Conversion rate is the percentage of sessions in which visitors have performed a desired Action such as: completed a purchase, downloaded an ebook or subscribed to a newsletter. You calculate this rate by dividing the number of conversions by the complete number of those sessions.

You can calculate conversion rate across a whole website or for specific pages.
In this example, we will compare the site-wide conversion rate with an individual Landing page:

Total number of sessions on a website – 3000
Total number of sessions on a landing page – 200
Conversions – 10

Conversion rate for entire website will be – 0,33%
and for the landing page responsible for creating the conversions – 5%

To get more details on conversion rate, read our posts:

PHI and PII

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Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]

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Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

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Other definitions

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