Conversion rate

Conversion rate is the percentage of your site visitors who have performed a desired Action such as: completed a purchase, downloaded an ebook or subscribed to a newsletter. You calculate this rate by dividing the number of conversions by the complete number of those visitors.

You can calculate conversion rate across a whole website or for specific pages.
In this example, we will compare the site-wide conversion rate with an individual Landing page:

Total website visitors – 3000
Landing page visitors – 200
Conversions – 10

Conversion rate for entire website will be – 0,33%
and for the landing page responsible for creating the conversions – 5%

To get more details on conversion rate, read our posts:

March 1, 2021

70-point comparison of 6 tag managers

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.In recent years, data governance […]

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February 25, 2021

Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]

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Other definitions

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