Conversion rate

Conversion rate is the percentage of sessions in which visitors have performed a desired Action such as: completed a purchase, downloaded an ebook or subscribed to a newsletter. You calculate this rate by dividing the number of conversions by the complete number of those sessions.

You can calculate conversion rate across a whole website or for specific pages.
In this example, we will compare the site-wide conversion rate with an individual Landing page:

Total number of sessions on a website – 3000
Total number of sessions on a landing page – 200
Conversions – 10

Conversion rate for entire website will be – 0,33%
and for the landing page responsible for creating the conversions – 5%

To get more details on conversion rate, read our posts:

Adobe Analytics and HIPAA

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Is Adobe Analytics HIPAA-compliant?

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What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics

Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR).Over the years, the UK Government saw a need for new rules regulating […]

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Other definitions

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