Conversion rate

Conversion rate is the percentage of sessions in which visitors have performed a desired Action such as: completed a purchase, downloaded an ebook or subscribed to a newsletter. You calculate this rate by dividing the number of conversions by the complete number of those sessions.

You can calculate conversion rate across a whole website or for specific pages.
In this example, we will compare the site-wide conversion rate with an individual Landing page:

Total number of sessions on a website – 3000
Total number of sessions on a landing page – 200
Conversions – 10

Conversion rate for entire website will be – 0,33%
and for the landing page responsible for creating the conversions – 5%

To get more details on conversion rate, read our posts:

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70-point comparison of 7 tag managers

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