Conversion rate
Conversion rate indicates the percentage of users who have performed a desired action (such as: complete a purchase, download or subscription to a newsletter), divided by the total number of users.
Conversion rate can be calculated across the whole website or for specific pages.
In this example we will compare the sitewide conversion rate with an individual landing page:
Total website visitors – 3000
Landing page visitors – 200
Conversions – 10
Conversion Rate for entire website will be – 0,33%
and for the landing page responsible for creating the conversions – 5%
How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports
April 10, 2020
Should you run a DPIA for Google Analytics?
Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful […]
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April 6, 2020
How funnel reports can improve conversion rates and user experience
Every business has goals they want their customers to achieve. It could be purchasing a product, subscribing to a newsletter, adopting a new feature - it depends on the company. But there is one thing all businesses have in common: designing websites to make achieving these goals as smooth as possible. With your goals established, […]
Read moreOther definitions
- Campaign tracking
- Click path
- Click through rate (CTR)
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer Data Platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer retention
- Customer lifecycle management (CLM)
- Content marketing
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Should you run a DPIA for Google Analytics?
- How funnel reports can improve conversion rates and user experience
- Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]
- Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0
- Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]