Multichannel is a marketing practice that involves companies interacting with customers and prospects via multiple channels.

Means of reaching customers with multichannel marketing include email, websites, social media, SEO, mobile apps, text, in-person communication, ads, and more.

Today, customers have more options than ever regarding where and how they want to get information. A multichannel approach helps businesses increase their online presence and put products in front of as many valuable customers as possible. It combines the practices of outbound and inbound marketing with the goal of reaching customers on the channel of their choice.

Web analytics enables companies to use customer behaviors and demographic information to determine their preferred channels and the content they engage with.