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Exit rate is the percentage of all visits which ended on a specific page. it’s an analytics metric that takes into account the number of visitors who left your site after landing on a page and compares it to the total number of views the page got.
More about exit rate in the Piwik PRO help center:
More about exit rate and related topics on the Piwik PRO blog:
Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
