In web analytics, the entry rate is calculated at the page level, a percentage of all visits that started on a particular page. It is calculated as the number of Entry page views divided by the total number of visits.
Entry rate
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What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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What is first-party data and how does it benefit your marketing strategy [Updated]
First-party data is information a company collects directly from its customers through owned channels like websites, apps, transactions, and customer interactions. Unlike third-party data purchased from external sources, first-party data comes straight from your audience, making it more accurate, privacy-compliant, and valuable for personalized marketing. According to Acquia’s 2024 CX Trends Report, 93% of marketers…
Other definitions
Recent posts from Piwik PRO blog
- What is PII, non-PII, and personal data? [UPDATED]
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