Exit rate is the percentage of all visits which ended on a specific page. it’s an analytics metric that takes into account the number of visitors who left your site after landing on a page and compares it to the total number of views the page got.

More about exit rate in the Piwik PRO help center:

Exit rate vs. bounce rate

More about exit rate and related topics on the Piwik PRO blog:


  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…

  • The EDPB’s new data anonymization guidelines: what they mean for your analytics data

    Removing names, cookies and IP addresses is no longer enough to anonymize data. Here’s what the 2026 EDPB framework actually requires for anonymous data collection, what’s still unresolved, and how to configure your analytics to stay compliant while keeping the full view of traffic marketers rely on.