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Product analytics enables your company to understand how users interact with your digital product and improve your customer experience. A dedicated platform tracks users’ actions and shows what users like, dislike and what product elements they engage with.
It allows you to discover users’ digital traces, analyze the user flow and then identify what areas you should improve, when to engage users and subsequently lift retention.
To get more details, check out our blog post:
We’ve just shipped MCP support for Piwik PRO, making it possible to query your analytics data directly through AI tools like Claude. It’s available now for early adopters. Here’s what it solves, how it works, and how to get access. Getting answers from your analytics shouldn’t feel like a research project – but it often…
Starting June 15, 2026, Google will consolidate data controls across GA4 and Google Ads. The Google Signals setting in GA4 will no longer control Google Ads cookie and ID collection. This will now be fully managed by Google Consent Mode, specifically the ad_storage parameter. The change is technical on the surface, but the compliance implications…
