Privacy Shield was a data protection agreement meant to secure the transfer of personal data from the EU and Switzerland to the US.

Privacy Shield was set to replace Safe Harbor, invalidated by the Court of Justice of the European Union (CJEU) in October 2015. The updated agreement was intended to protect European residents’ rights effectively, ensure an appropriate security level for processing personal data, and enable seamless data and market exchange between the EU and the US.

However, on July 16, 2020, the CJEU invalidated the Privacy Shield in a decision known as the Schrems II ruling. The court stated that sending personal data from the EU to the US is unlawful if companies can’t guarantee it will be kept from US intelligence. As a result, Privacy Shield is no longer a valid legal basis for EU-US data transfers.

On July 10, 2023 European Commission adopted a new adequacy decision – the EU-US Data Privacy Framework, also known as Privacy Shield 2.0.

Check out our blog posts on Privacy Shield:


  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…

  • The EDPB’s new data anonymization guidelines: what they mean for your analytics data

    Removing names, cookies and IP addresses is no longer enough to anonymize data. Here’s what the 2026 EDPB framework actually requires for anonymous data collection, what’s still unresolved, and how to configure your analytics to stay compliant while keeping the full view of traffic marketers rely on.