Privacy Shield was a data protection agreement meant to secure the transfer of personal data from the EU and Switzerland to the US.
Privacy Shield was set to replace Safe Harbor, invalidated by the Court of Justice of the European Union (CJEU) in October 2015. The updated agreement was intended to protect European residents’ rights effectively, ensure an appropriate security level for processing personal data, and enable seamless data and market exchange between the EU and the US.
However, on July 16, 2020, the CJEU invalidated the Privacy Shield in a decision known as the Schrems II ruling. The court stated that sending personal data from the EU to the US is unlawful if companies can’t guarantee it will be kept from US intelligence. As a result, Privacy Shield is no longer a valid legal basis for EU-US data transfers.
On July 10, 2023 European Commission adopted a new adequacy decision – the EU-US Data Privacy Framework, also known as Privacy Shield 2.0.
Check out our blog posts on Privacy Shield:
Privacy Shield
-

HIPAA-compliant analytics for healthcare systems: How hospital marketing teams can measure what matters
Patients now research symptoms, compare providers, and book appointments entirely online before ever contacting a hospital. Healthcare marketers need to adapt to digital-first patient journeys, run campaigns for numerous service lines, manage hospital marketing analytics across multiple locations, and prove ROI to administrators. For nonprofit hospitals, the picture is broader still — donation tracking is…
Other definitions
Recent posts from Piwik PRO blog
- Google is changing how GA4 and Google Ads share data: Here’s how it puts your compliance at risk
- HIPAA-compliant analytics for healthcare systems: How hospital marketing teams can measure what matters
- Privacy by design in practice: How “just enough” data beats “just in case” collection
- 4 ways to make your analytics HIPAA-compliant: Implementation guide
- Is Google Analytics HIPAA-compliant?
- HIPAA-compliant marketing & advertising: How to run compliant campaigns in healthcare
- PHI vs PII in HIPAA: Healthcare marketing compliance guide
- Piwik PRO recognized as the Emerging Partner of the Year by Acquia
