Privacy Shield was a data protection agreement meant to secure the transfer of personal data from the EU and Switzerland to the US.
Privacy Shield was set to replace Safe Harbor, invalidated by the Court of Justice of the European Union (CJEU) in October 2015. The updated agreement was intended to protect European residents’ rights effectively, ensure an appropriate security level for processing personal data, and enable seamless data and market exchange between the EU and the US.
However, on July 16, 2020, the CJEU invalidated the Privacy Shield in a decision known as the Schrems II ruling. The court stated that sending personal data from the EU to the US is unlawful if companies can’t guarantee it will be kept from US intelligence. As a result, Privacy Shield is no longer a valid legal basis for EU-US data transfers.
On July 10, 2023 European Commission adopted a new adequacy decision – the EU-US Data Privacy Framework, also known as Privacy Shield 2.0.
Check out our blog posts on Privacy Shield:
Privacy Shield
-
Unlocking the potential of digital analytics in finance and banking
Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors.
-
How can server-side tracking help your business?
Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
Other definitions
Recent posts from Piwik PRO blog
- Unlocking the potential of digital analytics in finance and banking
- How can server-side tracking help your business?
- How to use raw data in web analytics
- Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset
- How do Google’s Enhanced Conversions and Meta’s Advanced Matching impact analytics
- The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics
- Cross-platform analytics: Deep dive into benefits for various businesses
- 25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven