Profiling
Profiling is an automated method that involves creating a separate profile for each visitor. This profile contains a visitor’s interests, behaviour, and other attributes.
Profiling involves tracking and recording online user behavior for the purpose of producing targeted advertising.
More about profiling on Piwik PRO blog:
September 14, 2021
Lisette Meij: GDPR compliance is a competitive advantage
Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that? Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It's probably not allowed because […]
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September 7, 2021
Sergio Jiménez: Pandemic was the moment of truth for governments' digitization
Maciej Zawadziński: How would you define modern citizens? What differentiates them from the kinds of citizens that preceded them? What do modern citizens expect from interactions with the public sector? Sergio Jiménez: Current citizens are the fruit of a 30 or 40 year-long process. We can’t understand them without a reference to the early 80s […]
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Recent posts from Piwik PRO blog
- Lisette Meij: GDPR compliance is a competitive advantage
- Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization
- Rotem Dar: Google has, on average, more access to personal information than any other company on the globe
- Everything you need to know about cookie consent in the EU
- You don’t have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant