Profiling
Profiling is an automated method that involves creating a separate profile for each visitor. This profile contains a visitor’s interests, behaviour, and other attributes.
Profiling involves tracking and recording online user behavior for the purpose of producing targeted advertising.
More about profiling on Piwik PRO blog:
April 2, 2024
Implement your data privacy strategy with Piwik PRO Analytics Suite
In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to […]
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March 28, 2024
Digital marketing analytics: The beginner’s guide to data-driven marketing success
As a marketer, you have various options for capturing your customers' attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities.Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how to measure your […]
Read moreOther definitions
- Page view
- Privacy by design
- Private cloud
- Product analytics
- Personal data
- Progressive web applications (PWA)
- Protected Health Information (PHI)
- Personally identifiable information (PII)
- Privacy Shield
- Personal Information Protection and Electronic Documents Act (PIPEDA)
- Paid marketing activities
- Predictive metrics
- Privacy laws in the United States
- Pseudonymous data
Recent posts from Piwik PRO blog
- Implement your data privacy strategy with Piwik PRO Analytics Suite
- Digital marketing analytics: The beginner’s guide to data-driven marketing success
- How you can drive growth for your business with an integrated analytics platform
- KPIs for ecommerce: Maximizing funnel performance
- Activate data for a personalized customer experience with the Piwik PRO Customer Data Platform