Profiling
Profiling is an automated method that involves creating a separate profile for each visitor. This profile contains a visitor’s interests, behaviour, and other attributes.
Profiling involves tracking and recording online user behavior for the purpose of producing targeted advertising.
More about profiling on Piwik PRO blog:
November 20, 2020
Comparison of 9 leading consent management platforms
The need for data consents started with the EU’s General Data Protection Regulation, which has set the gold standard for data privacy regulations. It has also served as an inspiration for legislation in other countries.For example, the scope and applicability of Brazil’s General Law for the Protection of Personal Data is similar to the GDPR. […]
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November 9, 2020
Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping
Our team is bringing analytics to the next level and we're adding tools for analysis and modeling of conversion attribution to Piwik PRO with Version 15.1. We’re also introducing custom channel grouping and some other handy add-ons and improvements. The final release will take place on November 12th, 2020, and it covers only the Analytics […]
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Recent posts from Piwik PRO blog
- Comparison of 9 leading consent management platforms
- Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping
- What is PII, non-PII, and personal data? [UPDATED]
- How data flows in the analytics ecosystem
- Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more