Profiling
Profiling is an automated method that involves creating a separate profile for each visitor. This profile contains a visitor’s interests, behaviour, and other attributes.
Profiling involves tracking and recording online user behavior for the purpose of producing targeted advertising.
More about profiling on Piwik PRO blog:
January 13, 2022
Google Analytics alternatives - free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
Read more
December 8, 2021
Find a Matomo alternative – from free to enterprise-ready platforms
Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]
Read moreOther definitions
Recent posts from Piwik PRO blog
- Google Analytics alternatives – free and paid
- Find a Matomo alternative – from free to enterprise-ready platforms
- 5 key Google Analytics limitations
- Anonymous tracking: How to do useful analytics without personal data usage [Updated]
- Tomasz Domino: Modern patients expect modern, data-driven healthcare services