Profiling
Profiling is an automated method that involves creating a separate profile for each visitor. This profile contains a visitor’s interests, behaviour, and other attributes.
Profiling involves tracking and recording online user behavior for the purpose of producing targeted advertising.
More about profiling on Piwik PRO blog:
October 2, 2023
HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney.Healthcare organizations deal with tons of sensitive information concerning people's health. It needs to be handled with proper […]
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September 22, 2023
Is Adobe Analytics HIPAA-compliant?
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]
Read moreOther definitions
- Page view
- Privacy by design
- Private cloud
- Product analytics
- Personal data
- Progressive web applications (PWA)
- Protected Health Information (PHI)
- Personally identifiable information (PII)
- Privacy Shield
- Personal Information Protection and Electronic Documents Act (PIPEDA)
- Paid marketing activities
- Predictive metrics
Recent posts from Piwik PRO blog
- HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
- Is Adobe Analytics HIPAA-compliant?
- What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
- Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
- Privacy compliance in ecommerce – a comprehensive guide