Paid marketing activities
Paid marketing activities helps you determine your exact return on investment for various paid marketing campaigns. Assessing your marketing campaigns will prevent you from spending money on efforts that are not helping you reach your business goals.
April 24, 2024
25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics
From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry's history, […]
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April 22, 2024
“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
Key takeaways: The “cookieless” future won’t be entirely cookieless. While major browsers are transitioning away from third-party cookies in the face of user privacy and security concerns, first-party cookies remain an integral part of the web.The demise of third-party cookies will particularly impact digital advertising practices. Advertisers and marketers need to adapt to new methods […]
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- Page view
- Privacy by design
- Private cloud
- Product analytics
- Personal data
- Profiling
- Progressive web applications (PWA)
- Protected Health Information (PHI)
- Personally identifiable information (PII)
- Privacy Shield
- Personal Information Protection and Electronic Documents Act (PIPEDA)
- Predictive metrics
- Privacy laws in the United States
- Pseudonymous data
Recent posts from Piwik PRO blog
- 25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics
- “Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
- Implement your data privacy strategy with Piwik PRO Analytics Suite
- Digital marketing analytics: The beginner’s guide to data-driven marketing success
- How you can drive growth for your business with an integrated analytics platform