Private Cloud

A private cloud is a cloud computing model where IT services are provided on private IT infrastructure in a cloud environment dedicated to a single organization. Private clouds offer higher security and privacy levels as they are implemented within the company firewalls and internal it’s kept under control of the IT department.

All that ensures that no third parties have access to data. Also, such infrastructure offers more scalability, privacy, control and maintenance-free browser applications.

How to Use Data Visualization in Web Analytics

By Karolina Matuszewska in Analytics

If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]

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User ID Analytics Overtakes Cookies in Accurate Customer Tracking

By Peter Curac-Dahl, Marek Juszczyński in Analytics

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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