User engagement
User engagement refers to the active interaction of a user with a brand. Increasing user engagement is one of the goals of online marketing and can be achieved through measures such as Content personalization, email marketing and other marketing campaigns.
User engagement can be tracked using indicators such as duration of the session, Page views and Bounce rate.
Read more about user engagement on the Piwik PRO blog:
April 2, 2024
Implement your data privacy strategy with Piwik PRO Analytics Suite
In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to […]
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March 28, 2024
Digital marketing analytics: The beginner’s guide to data-driven marketing success
As a marketer, you have various options for capturing your customers' attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities.Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how to measure your […]
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