User Engagement

User engagement refers to the active interaction of a user with a brand. Increasing user engagement is one of the goals of online marketing and can be achieved through measures such as Content Personalization, email marketing and other marketing campaigns.

The user engagement can be tracked using indicators such as duration of the session, number of Page Views and Bounce rate.

4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report

3 Reports for Optimizing User Flow on Your Website

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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