User engagement

User engagement refers to the active interaction of a user with a brand. Increasing user engagement is one of the goals of online marketing and can be achieved through measures such as Content personalization, email marketing and other marketing campaigns.

The user engagement can be tracked using indicators such as duration of the session, number of Page views and Bounce rate.

4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report

3 Reports for Optimizing User Flow on Your Website