Click path

Click path, also called user flow, shows the path that users travel across your site on their way to a defined Goal. A click path report helps you understand how users navigate your site or digital product and reach goals by showing you which path, sequence of actions, visitors followed prior to a goal conversion.

Knowing what your visitors do on your website allows you to make changes to your site’s content, layout and placement of Call to action (CTA) buttons. This will not only improve the user experience, but it will also drive Conversion.

An example of click path:
user flow report piwik pro

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