Made for confident marketing. Built for regulated industries.
Piwik PRO is a privacy-focused and HIPAA-supportive analytics platform for highly regulated industries. It empowers marketing teams to optimize consumer journeys and increase conversions by understanding consumer behavior across websites.
With data control and privacy built in by design.
Piwik PRO provides analytics, tag management, and data activation in one platform designed to support HIPAA compliance
By using Piwik PRO for your website tracking, you can:
Understand website journeys
Identify drop-off points
Measure campaign effectiveness
Optimize conversion paths
Analyze content performance
Track across digital properties
Looks familiar? Works intuitively. Discover what working with Piwik PRO feels like
Many benefits. One platform.
Piwik PRO is the smartest solution for your website tracking. It gives marketing teams efficient and reliable access to the consumer insights they need to make confident decisions while supporting compliance requirements.
Efficient
Live in days with a dedicated implementation specialist by your side
User-friendly reports and dashboards made for marketing teams
Integrated modules for less tool-hopping between platforms
Cost-efficient pricing that fits your budget as you scale
Reliable
Capturing customer journey from first search to conversion
Secure data connection across low- and high-security environments for accurate attribution
Google Ads integration that lets you measure performance without sharing data back with
Full data ownership
Compliant
Single BAA for the entire platform
Advanced encryption and data minimization
Detailed audit logs and clear control over how data is used
Hosted in Azure US regions, covered by our BAA with Microsoft
“Piwik PRO felt familiar with both the UI and metrics. It has a gentle learning curve due to its similarity to Google Analytics, and we wanted to continue tracking all of the information we historically wished to capture.“
Tyler Pierce
Manager of Digital Engagement at Rochester Regional Health
See how other organizations optimized their marketing analytics with Piwik PRO
215%
increase in page views
40%
rise in online referrals
43%
boost in consent opt-in rate
Challenge: Google Analytics couldn’t sign a BAA, which created HIPAA compliance challenges. GA4 also impacted the team’s ability to access data.
Solution: Switched to Piwik PRO with signed BAA, privacy-first tracking, and a two-month A/B test of consent messaging.
Result: Full acquisition visibility restored; referral content optimised on real data; measurable gains in opt-ins.
More accurate campaign and lead-routing data
Full visibility into product page behavior
Faster decisions via real-time dashboards
Challenge: Existing analytics tools didn’t give Aptar’s marketing team the depth of insight it needed to track user behavior, generate leads, and monitor campaign performance.
Solution: Migrated to Piwik PRO, drawn by its detailed analytics, accurate data filtering, and strong privacy and security features.
Result: Clearer campaign and social performance reporting, sharper understanding of on-site user behavior.
“Even without HIPAA, we’d still be looking for a platform like Piwik PRO – we want one that respects data privacy for our patients.”
Chris Walker
Director of Digital Strategy and Marketing, Shepherd Center
Frequently Asked Questions
We’re already using Google Analytics. Why switch?
Google does not offer a BAA for Google Analytics, which limits its use where PHI may be disclosed to Google. The use of third-party tracking technologies, including Google Analytics, has also attracted regulatory scrutiny in healthcare. Piwik PRO provides analytics and attribution capabilities within an environment designed to support regulated healthcare use cases, including BAA-covered deployments.
We’re already using another analytics tool. Why switch?
Many analytics tools don’t capture the full customer journey, or they lose accuracy along the way, leaving marketing teams unable to make informed, confident decisions. Piwik PRO closes that gap with a platform that meets privacy requirements out of the box and delivers data you can trust. On top of that, you get an easy-to-use interface and real value for money.
Does Piwik PRO work with the tools we already use?
Yes. Piwik PRO includes a built-in Tag Manager that can be covered under the same BAA as Analytics, reducing the need for a separate tag-management service in your HIPAA-regulated setup.
Where is our data stored?
Your covered Piwik PRO data is stored in the US under the hosting option agreed for your deployment. Piwik PRO processes this data on your behalf under the BAA, while you retain control over how the service is configured and used.
How long does implementation take?
Most organizations are operational within a few days. For simple use cases – basic aggregated stats, goal conversions, and a few custom events – you could be up and running in hours. If your use case involves PHI, the relevant services can process it under a signed BAA, subject to appropriate customer configuration and use.
Do we need technical resources to manage it day-to-day?
No. Piwik PRO is built for marketers to run day-to-day, without needing a developer on hand. Your IT team reviews and approves the architecture up front, and from there, your marketing team owns the platform – backed by dedicated implementation support and training if you need it.
Can Piwik PRO be configured for HIPAA compliance?
Yes. Piwik PRO can be configured to support your organization’s HIPAA requirements, with an applicable BAA, AES-256 encryption at rest and TLS 1.3 in transit, as well as data residency controls.
Under a signed BAA, Piwik PRO can process PHI within the covered services, subject to your HIPAA obligations and how you configure and use the platform.You control access for your users. Compliance is a shared responsibility: we provide the infrastructure and safeguards, and you configure the platform to match your PHI handling needs.
Site, app, and module-level permissions let you control who can access the collected data, including PHI. Audit logs help you review relevant user and administrative activity. Privacy and data minimization settings options let you disable IP collection and other identifiers for an extra layer of protection.
Does using Piwik PRO ensure my organization’s HIPAA compliance?
Not automatically. Piwik PRO is designed to support your organization’s HIPAA compliance efforts, but using the platform, even under a BAA with us, does not by itself make your organization compliant. You remain responsible for maintaining an appropriate compliance program and ensuring that your configuration, internal processes, and use of Piwik PRO align with your obligations under HIPAA.
What is a BAA and why does it matter?
A Business Associate Agreement (BAA) is generally required under HIPAA when a service provider creates, receives, maintains or transmits PHI on behalf of a covered entity or Business Associate. Where required, operating without a BAA can create HIPAA compliance risk. Piwik PRO enters into a BAA before PHI is disclosed to or processed by Piwik PRO, subject to the applicable offering and contracting process.
Can Piwik PRO support patient-journey analytics in a HIPAA-regulated environment?
Piwik PRO can be configured to measure traffic sources, campaign performance and conversion events, including appointment-booking events, while supporting your HIPAA compliance program. Customers remain responsible for deciding what data may be collected and how the platform is configured.