| Piwik PRO Tag Manager | Google Tag Manager | |
|---|---|---|
| Data Collection | ||
| On-premises (self-hosted) | ||
| Cloud | ||
| CDN | ||
| Features | ||
| Changelog | ||
| Integration with consent manager | ||
| Integration with customer data platform | ||
| Workspaces for concurrent tagging projects | ||
| "Overview" dashboard | ||
| Import/export of tag configurations | ||
| Import of tag, variable, trigger configuration between websites | ||
| Moderation queue | ||
| Folders for tags, triggers and variables | ||
| API | ||
| Dedicated containers for AMP and mobile | ||
| Tags | ||
| Asynchronous tag support | ||
| Synchronous tag support | ||
| Tag templates for A/B testing tools | ||
| Tag template library | ||
| Analytics tag templates | ||
| Custom tags | ||
| Custom pop-ups | ||
| Content personalization (banners, ads and HTML elements) | ||
| Tag templates for Facebook, LinkedIn and Google Ads conversion and remarketing pixels | ||
| Tag templates for usability and CRO tools | ||
| Custom tags templates | ||
| Triggers | ||
| Library of triggers and conditions | ||
| Built-in templates for triggers and conditions | ||
| Custom triggers and conditions | ||
| Page view trigger | ||
| Scroll-based trigger | ||
| History change trigger | ||
| Leave intent trigger | ||
| Form submission trigger | ||
| Element visibility trigger | ||
| Click ID-, class- or URL-based trigger templates | ||
| YouTube video triggers | ||
| Event trigger templates | ||
| Trigger groups | ||
| Dedicated triggers for AMP and mobile apps | ||
| Variables | ||
| Built-in variable templates | ||
| Custom JavaScript variables | ||
| Cookie-based variables | ||
| Data layer-based variables | ||
| DOM element-based variables | ||
| Lookup table macro | ||
| Testing and debugging | ||
| Test and debug mode | ||
| Event log | ||
| "Simulate opt-out" mode | ||
| Flexibility and limits | ||
| Unlimited number of user roles and permissions | ||
| Unlimited number of tags | ||
| Unlimited number of custom variables | ||
| Support for two-factor authentication (2FA) | ||
| Privacy & compliance | ||
| GDPR compliance | ||
| Opt-out/Do Not Track option at the individual tag level | ||
| Zero cookie load | ||
| Adjusting fired tags to visitor's privacy preferences | ||
| Customer care | ||
| Self-service help center | ||
| Community forum | ||
| Live chat support | ||
| Email support | ||
| Dedicated support specialist | ||
| Dedicated account manager | ||
| Personalized implementation and onboarding | ||
| Personalized product training | ||
| Custom integrations and development | ||
This comparison is based on the publicly available information gathered in September 2021