Piwik PRO Tag Manager | Google Tag Manager | |
---|---|---|
Data Collection | ||
On-premises (self-hosted) | ||
Cloud | ||
CDN | ||
Features | ||
Changelog | ||
Integration with consent manager | ||
Integration with customer data platform | ||
Workspaces for concurrent tagging projects | ||
"Overview" dashboard | ||
Import/export of tag configurations | ||
Import of tag, variable, trigger configuration between websites | ||
Moderation queue | ||
Folders for tags, triggers and variables | ||
API | ||
Dedicated containers for AMP and mobile | ||
Tags | ||
Asynchronous tag support | ||
Synchronous tag support | ||
Tag templates for A/B testing tools | ||
Tag template library | ||
Analytics tag templates | ||
Custom tags | ||
Custom pop-ups | ||
Content personalization (banners, ads and HTML elements) | ||
Tag templates for Facebook, LinkedIn and Google Ads conversion and remarketing pixels | ||
Tag templates for usability and CRO tools | ||
Custom tags templates | ||
Triggers | ||
Library of triggers and conditions | ||
Built-in templates for triggers and conditions | ||
Custom triggers and conditions | ||
Page view trigger | ||
Scroll-based trigger | ||
History change trigger | ||
Leave intent trigger | ||
Form submission trigger | ||
Element visibility trigger | ||
Click ID-, class- or URL-based trigger templates | ||
YouTube video triggers | ||
Event trigger templates | ||
Trigger groups | ||
Dedicated triggers for AMP and mobile apps | ||
Variables | ||
Built-in variable templates | ||
Custom JavaScript variables | ||
Cookie-based variables | ||
Data layer-based variables | ||
DOM element-based variables | ||
Lookup table macro | ||
Testing and debugging | ||
Test and debug mode | ||
Event log | ||
"Simulate opt-out" mode | ||
Flexibility and limits | ||
Unlimited number of user roles and permissions | ||
Unlimited number of tags | ||
Unlimited number of custom variables | ||
Support for two-factor authentication (2FA) | ||
Privacy & compliance | ||
GDPR compliance | ||
Opt-out/Do Not Track option at the individual tag level | ||
Zero cookie load | ||
Adjusting fired tags to visitor's privacy preferences | ||
Customer care | ||
Self-service help center | ||
Community forum | ||
Live chat support | ||
Email support | ||
Dedicated support specialist | ||
Dedicated account manager | ||
Personalized implementation and onboarding | ||
Personalized product training | ||
Custom integrations and development |
This comparison is based on the publicly available information gathered in September 2021